Email Marketing Specialist

Posted recently. Role: Email Marketing Specialist. Location: Bethlehem, Free State. The team is hiring and seeks a candidate who can step in and deliver from week one.

About This Position

The organisation is investing in its Bethlehem operation, and this Email Marketing Specialist position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Free State business.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Quality is everyone’s job. Whether the Email Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.

Internal documentation, process notes and shared playbooks make it easier for the Email Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

About Bethlehem

Importantly, the role is based in Bethlehem, within the Maluti-A-Phofung logistics node. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Bethlehem and the broader Free State region.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Bethlehem.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Bethlehem, Free State.

Many candidates already living within reach of Bethlehem cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

Where You’ll Work

Practically speaking, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Bethlehem site adheres to the standards expected of a responsible South African employer.

Equally, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

What We Offer

You will join a team that values respectful collaboration, honest feedback and shared wins. The Bethlehem colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Bethlehem teams.

Importantly, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Bethlehem keep progressing.

Growing With Us

Career progression here is real, not a slogan. The marketing jobs space in Bethlehem offers a clear runway from delivery into team leadership and beyond, and managers sit down with each team member regularly to map out the next step in Free State.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Bethlehem team member.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

In addition, internal mobility is encouraged. People who start in Bethlehem have moved into roles in other branches, specialist functions and project teams across Free State.

Your Role

• Coordinate events, sponsorships and community activations
• Maintain the editorial and content calendar across owned channels
• Ensure all marketing complies with POPIA and consumer protection codes
• Create on-brand content for web, social, email and in-store
• Test, learn and iterate on creative, channels and audience targeting

Essential Criteria

• Strong project management and organisational skills
• Solid understanding of SEO and content marketing principles
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Comfortable creating short-form video and social media content
• Bachelor’s degree or diploma in Marketing, Communications or related field

Importantly, if your CV speaks to the points above, this role is worth a closer look.