Work-Force
The Integrated Media Strategist at Starcom is a data-driven, insights-oriented, and creative professional responsible for developing and executing media strategies that make a significant impact on clients’ businesses. This role requires a high level of collaboration, strategic thinking, and accountability over substantial offline and online media investments. The strategist must inspire and add value, pushing boundaries while managing client expectations and delivering exceptional results.
Job Purpose:
- Media Strategy & Execution:
- Accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations, and reports across both online and offline channels.
- Drive incremental media improvements based on post-campaign analyses, Marketing Mix Modeling (MMM), and audit results.
- Market Understanding & Insights:
- Develop a deep understanding of the market, audience segments, and opportunities to drive growth within your portfolio.
- Demonstrate passion and vision for the brands managed, ensuring impactful media solutions.
- Client & Media Relationships:
- Build and nurture strong relationships with media owners, fostering partnerships and Joint Business Plans (JBP) that deliver creative media opportunities and business outcomes.
- Produce award-winning entries and case studies showcasing impactful results for clients.
- Strategic Growth & Reporting:
- Meet client KPI’s and commercial targets, contributing to the agency’s strategic reputation.
- Report and provide insights to regional and global teams, contributing to the agency’s strategic excellence.
- Produce at least one thought-leadership article per year.
Qualifications:
- Experience:
- Minimum of 5 years of media strategy experience.
- At least 3 years working on global client accounts.
- Minimum of 5 years of experience with TV-led accounts.
- At least 2 years of experience working with TV and digital video synergy.
- At least 2 years of experience preparing and presenting digital strategies.
- Education & Certifications:
- Degree, diploma, or certificate in marketing, media, or communications.
- Google Fundamentals of Digital Marketing certification.
- Google Analytics certification.
Hard Skills:
- Numerically strong with advanced analytical abilities.
- Excellent communication skills with effective interpersonal relationships.
- Proficiency in Microsoft Word, PowerPoint, Excel, Outlook, and web-based applications.
- Experience with cross-tabulation software (e.g., Telmar / Ariana, TGI / GWI).
- Strong presentation skills and data interpretation abilities.
- Ability to apply strategic principles and structured thinking to business development projects.
- Expertise in selecting appropriate frameworks, tools, and approaches for solving client problems.
- Ability to develop strategies based on cultural, social trends, and relevant data.
Soft Skills:
- Open to constructive feedback and adept at handling challenges.
- Effective at building relationships and working collaboratively within teams.
- Demonstrates leadership and strong decision-making capabilities.
- Adapts well to change and remains flexible with business priorities.
- Able to collaborate without ego and work independently when necessary.
- Willing to transfer skills and share knowledge openly.
- Self-starter with the ability to manage tasks independently.
Additional Information:
- Some work outside standard hours may be required.