Digital & Social Media Manager

Purpose of the Role: To develop and implement the firm’s digital marketing strategy, centrally manage all digital marketing campaigns, and lead the digital and social media initiatives. The role involves strategic planning, project management, performance reporting, and brand compliance.

Key Responsibilities:

1. Strategic Impact:
   • Develop a robust digital marketing strategy aligned with business objectives.
   • Perform competitor research and analysis, providing updates to the marketing team and stakeholders.
   • Display subject matter expertise to advise on best practices and strategies.
   • Proactively offer innovative ideas to keep the firm at the forefront of digital marketing.
   • Create market differentiation through innovative solutions and a client-centric approach.
   • Provide strategic advice on targeting, data use, and crisis communications management.
2. Project Management:
   • Lead digital and social media projects/campaigns.
   • Oversee stakeholder engagement and vendor management.
   • Develop frameworks/tools for project management.
   • Keep the team updated on digital and social calendars.
   • Provide strategic guidance on content and live coverage of major events.
   • Manage project trackers and ensure compliance with member firm standards.
3. Governance and Operations Reporting:
   • Create best practice frameworks for insights reporting linked to revenue, relationships, and reputation.
   • Ensure brand compliance on social media.
   • Monitor and track budget, communicating discrepancies promptly.
   • Manage the implementation of the digital marketing strategy.
4. Performance Reporting:
   • Track and measure the performance of all campaigns using Adobe Analytics, Sprinklr, and media agency reports.
   • Use online briefing forms to manage the campaign briefing process.
   • Schedule organic content and develop weekly content plans.
   • Ensure content aligns with strategic themes and marketing guidelines.
   • Support brand communications and manage social listening and reputation management.
5. Brand Centricity:
   • Consistently comply with Deloitte’s brand and corporate identity guidelines.
   • Check all content for brand compliance before scheduling.

Qualifications:

• Minimum Qualifications:
  • Bachelor’s Degree
• Desired Qualifications:
  • Postgraduate qualification in Digital Marketing
• Minimum Experience:
  • 2-5 years’ experience in digital marketing
• Desired Experience:
  • 3+ years at Senior Consultant level within the function

Additional Information:

• Required Responsibilities:
  • Organic scheduling via Sprinklr
  • Strategic guidance on posts and campaigns
  • One-pager plans for larger campaigns
  • Bi-weekly social schedule
  • Support in creating content
  • Collaboration with email marketing and web teams
• Technical Competencies:
  • Skilled in digital marketing with sound industry knowledge
  • Demonstrated leadership and project management skills
  • Experienced in strategy communication and implementation
  • Good financial and report writing skills
• Behavioral Competencies:
  • Excellent communication and interpersonal skills
  • Effective mentorship and coaching
  • Strong client delivery focus and adaptability
  • High quality and risk management
  • Effective problem-solving and business acumen