Digital Marketing Specialist

The organisation is recruiting a Digital Marketing Specialist for its George operation. The role forms part of a wider marketing jobs portfolio across Western Cape.

The Role

This Digital Marketing Specialist role has been briefed against a clear set of outcomes for George. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Western Cape.

Crucially, the role suits a candidate who values consistency and clear communication. The George operation runs on accurate work, steady relationships and a genuine respect for the people in the team.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in George much easier.

Based in George

Beyond that, the role is based in George, close to the Stellenbosch agricultural belt. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across George and the broader Western Cape region.

Many candidates already living within reach of George cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Western Cape economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around George.

Why This Role

In addition, the company invests in the people who join it. From structured onboarding to ongoing skills development, you will find clear paths to grow your career in marketing jobs from your base in George. Many colleagues across Western Cape have moved into senior roles after starting in positions just like this one.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the George teams.

On top of that, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in George keep progressing.

Day in the Life

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in George.

In addition, the rhythm rewards people who plan ahead but also pivot quickly when Western Cape operations throw up the unexpected.

Key Responsibilities

• Track campaign performance against KPIs and produce monthly reports
• Conduct market research and competitor analysis to inform positioning
• Ensure all marketing complies with POPIA and consumer protection codes
• Maintain the editorial and content calendar across owned channels
• Support sales teams with collateral, presentations and trade activations
• Test, learn and iterate on creative, channels and audience targeting
• Manage email marketing journeys, segmentation and lifecycle automation
• Create on-brand content for web, social, email and in-store

Who We’re Looking For

• Familiarity with the South African media and influencer landscape
• Creative thinker who can also analyse data and report on ROI
• 2-4 years’ experience in a marketing or communications role
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Strong project management and organisational skills
• Strong copywriting skills with a portfolio of published work
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)

Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.