Work-Force
The organisation is recruiting a SEO Specialist for its Phuthaditjhaba operation. The role forms part of a wider marketing jobs portfolio across Free State.
Overview
Crucially, the SEO Specialist vacancy forms part of how the Phuthaditjhaba branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.
Expect a structured first ninety days, with onboarding milestones, regular check-ins, and an early focus on getting comfortable with the systems and processes that underpin the Phuthaditjhaba team.
Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Phuthaditjhaba.
Working in Phuthaditjhaba
Practically speaking, the role is based in Phuthaditjhaba, within the Maluti-A-Phofung logistics node. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Phuthaditjhaba and the broader Free State region.
Many candidates already living within reach of Phuthaditjhaba cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.
Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Phuthaditjhaba.
Where You’ll Work
Notably, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
On top of that, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Phuthaditjhaba site adheres to the standards expected of a responsible South African employer.
Core Functions
- Manage brand assets, tone of voice and corporate identity guidelines
- Manage email marketing journeys, segmentation and lifecycle automation
- Create on-brand content for web, social, email and in-store
- Manage paid media budgets across Google, Meta and LinkedIn
- Track campaign performance against KPIs and produce monthly reports
- Test, learn and iterate on creative, channels and audience targeting
Who We’re Looking For
- Strong copywriting skills with a portfolio of published work
- Proven experience managing paid media campaigns
- Solid understanding of SEO and content marketing principles
- Awareness of POPIA and consumer protection requirements
- Creative thinker who can also analyse data and report on ROI
- Hands-on experience with Google Analytics, Search Console and Tag Manager
Candidates who meet most of these criteria are welcome to be considered for the role.