SEO Specialist

A SEO Specialist position is being filled in Ladysmith. Suitable candidates from across KwaZulu-Natal are invited to submit their applications for review.

What This Role Involves

This SEO Specialist role has been briefed against a clear set of outcomes for Ladysmith. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across KwaZulu-Natal.

The organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the SEO Specialist taking on this position.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Ladysmith much easier.

Internal documentation, process notes and shared playbooks make it easier for the SEO Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Our Commitment to Transformation

Beyond that, the organisation is committed to transformation and equal opportunity. Hiring is on merit, and applications are actively encouraged from women, youth, people with disabilities and other historically disadvantaged groups in line with the Employment Equity plan and B-BBEE objectives.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Ladysmith.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across KwaZulu-Natal.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Importantly, the rhythm rewards people who plan ahead but also pivot quickly when KwaZulu-Natal operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Ladysmith.

Equally, the Ladysmith office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Why This Role

Importantly, you will join a team that values respectful collaboration, honest feedback and shared wins. The Ladysmith colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Importantly, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Ladysmith keep progressing.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in KwaZulu-Natal.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Ladysmith teams.

Based in Ladysmith

Practically speaking, the role is based in Ladysmith, along the lush KZN North Coast. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Ladysmith and the broader KwaZulu-Natal region.

Many candidates already living within reach of Ladysmith cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local KwaZulu-Natal economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Ladysmith, KwaZulu-Natal.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Ladysmith.

What You’ll Be Doing

• Manage brand assets, tone of voice and corporate identity guidelines
• Manage email marketing journeys, segmentation and lifecycle automation
• Test, learn and iterate on creative, channels and audience targeting
• Conduct market research and competitor analysis to inform positioning
• Maintain the editorial and content calendar across owned channels
• Ensure all marketing complies with POPIA and consumer protection codes
• Track campaign performance against KPIs and produce monthly reports
• Brief and manage external creative, media and PR agencies

Minimum Requirements

• Familiarity with the South African media and influencer landscape
• Excellent written and verbal communication in English
• Proven experience managing paid media campaigns
• Strong project management and organisational skills
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Creative thinker who can also analyse data and report on ROI

Candidates who meet most of these criteria are welcome to be considered for the role.