Work-Force
A vacancy has been confirmed for a Digital Marketing Specialist based in Parys, Free State. The successful candidate will join an established team within the marketing jobs function.
About This Position
This Digital Marketing Specialist role has been briefed against a clear set of outcomes for Parys. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Free State.
Communication runs both ways. Managers across the marketing jobs team in Free State make time for one-to-ones, and people are expected to speak up early when something needs attention.
The role has been written to be sustainable, not just busy. Strong output is expected, and managers in Parys also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.
Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Parys.
Why Join Us
In addition, the company invests in the people who join it. From structured onboarding to ongoing skills development, you will find clear paths to grow your career in marketing jobs from your base in Parys. Many colleagues across Free State have moved into senior roles after starting in positions just like this one.
Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Parys teams.
Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.
In addition, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Parys keep progressing.
Meet the Team
On top of that, the team you will be working with is fast-paced and energetic. Things move quickly across the Parys office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Beyond that, the team mix in Parys reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.
Our Commitment to Transformation
Diverse teams build stronger workplaces. Applications are welcome from candidates of every background, language and community across Free State, and recruitment is fair, transparent and aligned with the EE Act.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Parys.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.
Your Workplace
Importantly, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Importantly, a respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Parys site adheres to the standards expected of a responsible South African employer.
Equally, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
Core Functions
- Manage brand assets, tone of voice and corporate identity guidelines
- Conduct market research and competitor analysis to inform positioning
- Monitor brand reputation and respond to customer comments online
- Optimise organic search performance through on-page and technical SEO
- Track campaign performance against KPIs and produce monthly reports
- Maintain the editorial and content calendar across owned channels
Who We’re Looking For
- Excellent written and verbal communication in English
- Working knowledge of CMS platforms (WordPress preferred)
- 2-4 years’ experience in a marketing or communications role
- Proven experience managing paid media campaigns
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
If most of these boxes are ticked, you are encouraged to put your name forward.