Digital Marketing Specialist

Work-Force

Applications are warmly invited for a Digital Marketing Specialist role based in Barberton. We welcome candidates from every background across Mpumalanga who are ready to grow with us.

What This Role Involves

The Digital Marketing Specialist vacancy forms part of how the Barberton branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.

Crucially, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Digital Marketing Specialist taking on this position.

Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Barberton teams, and the new Digital Marketing Specialist will feel that from the first week.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Barberton.

Your Future Here

Career progression here is real, not a slogan. The marketing jobs space in Barberton offers a clear runway from delivery into team leadership and beyond, and managers sit down with each team member regularly to map out the next step in Mpumalanga.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Barberton team member.

Internal mobility is encouraged. People who start in Barberton have moved into roles in other branches, specialist functions and project teams across Mpumalanga.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

In addition, the Barberton office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Mpumalanga operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Barberton.

About the Team

Notably, you will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Barberton group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Crucially, the team mix in Barberton reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Equal Opportunity

Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Barberton.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Barberton.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Mpumalanga.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Key Responsibilities

  • Manage brand assets, tone of voice and corporate identity guidelines
  • Support sales teams with collateral, presentations and trade activations
  • Coordinate events, sponsorships and community activations
  • Plan and execute integrated marketing campaigns across digital and traditional channels
  • Manage email marketing journeys, segmentation and lifecycle automation
  • Conduct market research and competitor analysis to inform positioning

Minimum Requirements

  • Ability to work cross-functionally with sales, design and product teams
  • Comfortable creating short-form video and social media content
  • Hands-on experience with Google Analytics, Search Console and Tag Manager
  • Excellent written and verbal communication in English
  • Proven experience managing paid media campaigns
  • 2-4 years’ experience in a marketing or communications role

Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.

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