Work-Force
Job Purpose: We are seeking a dynamic and results-oriented Digital Content & Social Media Specialist to join our team. The ideal candidate will excel in a fast-paced, high-pressure environment and will be responsible for creating and managing engaging digital content across various platforms. This role requires a natural aptitude for social media, problem-solving capabilities, and a passion for pushing digital boundaries. Candidates should embody our values of Trust, Innovation, and Passion and be willing to challenge the status quo.
Key Duties:
- Social Media Management:
- Assemble and deploy daily social media communications across Facebook, Instagram, and Twitter.
- Coordinate digital content productions with internal and external teams.
- Content Planning:
- Compile and manage monthly content calendars in collaboration with the brand and merchandise teams.
- Brief digital content requirements to the design studio, adhering to agreed lead times.
- Agency Liaison:
- Coordinate with external digital agencies to ensure timely delivery of performance media assets in line with the digital media plan.
- Community Engagement:
- Work with community managers to engage with online communities and leverage user-generated content through competitions, giveaways, and brand partnerships.
- Campaign Management:
- Proactively coordinate digital campaign requirements with the brand and eCommerce teams.
- Brief paid media agencies on campaigns, providing creative assets and communicating campaign durations and focus areas.
- Reporting & Optimization:
- Execute weekly/monthly reporting to track KPIs and provide insights for future campaign optimizations.
- A/B test formats and messaging to drive sales and improve ROAS.
- Digital Tools Utilization:
- Use Marketing Cloud and Email on Acid to deploy mailers, build customer journeys, and perform A/B testing.
- Track monthly budgets and report on variances.
- Utilize AI tools to streamline work processes.
Job Requirements:
Knowledge, Experience & Qualifications:
- At least 2 years of experience in a similar role.
- Matric and related tertiary education in digital content or marketing.
- Proficiency in managing social media platforms (Facebook & Instagram) is essential.
- Experience with Salesforce Marketing Cloud is advantageous.
- High-level understanding of performance media (Facebook & Google), email communication strategies, and digital analytics.
- Domain knowledge in retail, online advertising, and eCommerce, with a strong affinity for the Cape Union Mart and K-Way Brands.
Competencies:
- Goal-Oriented & Self-Motivated: Ability to work independently with minimal supervision and meet targets.
- Flexible & Adaptable: Enjoyment of a fast-paced and challenging environment.
- Cross-Functional Collaboration: Ability to build relationships across teams and with diverse individuals.
- Organizational Skills: Strong organizational, interpersonal, and communication skills (both written and verbal).
- Ownership & Responsibility: Proven track record of meeting targets and objectives.
- Positive Attitude: Eagerness to grow, learn, and develop skills with a “can do” attitude.
- Detail-Oriented: Decisive, structured, and organized with a keen eye for detail.
- Quick Learner: Strong aptitude for systems and new tools.
- Passionate: Enthusiasm for social media, digital content, eCommerce, and retail.
Application Process: To apply, please submit your CV and a cover letter detailing your relevant experience and qualifications.
Join us and help drive our digital content and social media strategy to new heights!