Digital Content Coordinator

Job Purpose: We are seeking a dynamic and results-oriented Digital Content & Social Media Specialist to join our team. The ideal candidate will excel in a fast-paced, high-pressure environment and will be responsible for creating and managing engaging digital content across various platforms. This role requires a natural aptitude for social media, problem-solving capabilities, and a passion for pushing digital boundaries. Candidates should embody our values of Trust, Innovation, and Passion and be willing to challenge the status quo.

Key Duties:

• Social Media Management:
  • Assemble and deploy daily social media communications across Facebook, Instagram, and Twitter.
  • Coordinate digital content productions with internal and external teams.
• Content Planning:
  • Compile and manage monthly content calendars in collaboration with the brand and merchandise teams.
  • Brief digital content requirements to the design studio, adhering to agreed lead times.
• Agency Liaison:
  • Coordinate with external digital agencies to ensure timely delivery of performance media assets in line with the digital media plan.
• Community Engagement:
  • Work with community managers to engage with online communities and leverage user-generated content through competitions, giveaways, and brand partnerships.
• Campaign Management:
  • Proactively coordinate digital campaign requirements with the brand and eCommerce teams.
  • Brief paid media agencies on campaigns, providing creative assets and communicating campaign durations and focus areas.
• Reporting & Optimization:
  • Execute weekly/monthly reporting to track KPIs and provide insights for future campaign optimizations.
  • A/B test formats and messaging to drive sales and improve ROAS.
• Digital Tools Utilization:
  • Use Marketing Cloud and Email on Acid to deploy mailers, build customer journeys, and perform A/B testing.
  • Track monthly budgets and report on variances.
  • Utilize AI tools to streamline work processes.

Job Requirements:

Knowledge, Experience & Qualifications:

• At least 2 years of experience in a similar role.
• Matric and related tertiary education in digital content or marketing.
• Proficiency in managing social media platforms (Facebook & Instagram) is essential.
• Experience with Salesforce Marketing Cloud is advantageous.
• High-level understanding of performance media (Facebook & Google), email communication strategies, and digital analytics.
• Domain knowledge in retail, online advertising, and eCommerce, with a strong affinity for the Cape Union Mart and K-Way Brands.

Competencies:

• Goal-Oriented & Self-Motivated: Ability to work independently with minimal supervision and meet targets.
• Flexible & Adaptable: Enjoyment of a fast-paced and challenging environment.
• Cross-Functional Collaboration: Ability to build relationships across teams and with diverse individuals.
• Organizational Skills: Strong organizational, interpersonal, and communication skills (both written and verbal).
• Ownership & Responsibility: Proven track record of meeting targets and objectives.
• Positive Attitude: Eagerness to grow, learn, and develop skills with a “can do” attitude.
• Detail-Oriented: Decisive, structured, and organized with a keen eye for detail.
• Quick Learner: Strong aptitude for systems and new tools.
• Passionate: Enthusiasm for social media, digital content, eCommerce, and retail.

Application Process: To apply, please submit your CV and a cover letter detailing your relevant experience and qualifications.

Join us and help drive our digital content and social media strategy to new heights!