Work-Force
The Client Marketing Lead will be responsible for leading Visa’s Client Marketing strategy for a key client in South Africa, focusing on both Marketing Advisory Services (70% of the role) and Country Marketing delivery of market development initiatives (30% of the role). This role is pivotal in ensuring the effectiveness of Visa’s marketing strategy through strong client partnerships, with the goal of achieving Visa’s business and brand objectives in South Africa.
Key Responsibilities:
- Strategic Development:
- Develop a multiyear engagement strategy and execution roadmap for the client, incorporating strategic marketing advisory capabilities to deliver value.
- Partner with the client to develop and execute multiyear end-to-end lifecycle marketing strategies, including project scoping, business case development, pricing, pitching, and implementation.
- Create and lead a Go-To-Market (GTM) strategy, potentially including new campaigns or initiatives based on joint objectives with the client.
- Client and Stakeholder Management:
- Lead and facilitate marketing discussions with clients to identify opportunities, scope projects, and pitch proposals.
- Influence and negotiate with client banks to participate in Visa marketing activities, including financial terms.
- Develop and maintain strong relationships with key internal stakeholders and clients, ensuring thorough understanding of their business needs and objectives.
- Campaign and Budget Management:
- Oversee and coordinate client marketing budgets, ensuring alignment with forecasts.
- Manage joint marketing campaigns to align with Visa’s business priorities and ensure effectiveness.
- Translate country strategy into a comprehensive market development marketing plan and oversee the delivery of relevant campaigns.
- Market and Data Analysis:
- Identify new market opportunities to enhance Visa’s services and brand value.
- Adapt global and regional marketing initiatives to address local market needs.
- Use a data-driven approach to leverage insights and research for decision-making, optimizing value for the client and Visa.
- Regularly analyze results, identify areas for improvement, and make data-driven recommendations.
- Team Collaboration and Leadership:
- Collaborate with creative agencies and third-party vendors to execute marketing strategies.
- Demonstrate strong leadership, influencing skills, and the ability to work effectively in a fast-paced environment.
- Contribute to team dynamics, adding energy, ideas, and a positive attitude.
Qualifications:
- Bachelor’s degree in a relevant field with 10 or more years of strategic marketing experience.
- Proven relationship management skills, preferably with experience in Retail Banking, Cards marketing, Payments, or B2B.
- Demonstrated ability in marketing management with a strong ROI orientation.
- Data-driven mindset with the ability to leverage analytics and insights for strategic decisions.
- Excellent communication and presentation skills, capable of articulating complex concepts to various stakeholders.
- Experience collaborating with creative agencies and third-party vendors.
- Strong financial and analytical skills with a focus on measuring impact and ROI.
Additional Information:
- Hybrid Role: Employees can alternate between remote and office work, expected to be in the office 2-3 days a week based on business needs.
- Equal Opportunity Employer: Visa is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa also considers qualified applicants with criminal histories in a manner consistent with EEOC guidelines and local laws.