Work-Force
Main Purpose of the Position
The Account Manager will be responsible for building and maintaining strong relationships with key clients, ensuring that services are delivered effectively while generating new sales opportunities.
Key Responsibilities
- Client Servicing: Provide exceptional service to existing clients and sell tailored solutions to meet their needs.
- Prospecting: Actively prospect for new advertisers to expand the client base.
- Sales Strategy Development: Formulate and implement effective sales strategies to drive revenue growth.
- Revenue Generation: Identify and develop new sources of revenue while optimizing volumes and yield.
- Performance Metrics:
- Achieve minimum set call rates, proposal rates, and closing ratios.
- Provide timely and accurate feedback to clients regarding their inquiries and proposals.
- Creative Solutions: Invest time in developing creative solutions that address client needs and enhance satisfaction.
- Client Retention: Focus on retaining clients through excellent service and relationship management.
- Marketing Initiatives: Drive, develop, and assist with marketing initiatives that benefit clients and the organization.
- Brand Knowledge: Develop a deep understanding of client brands and businesses to better serve their needs.
- Administrative Management: Ensure smooth operation of all administrative procedures related to scheduling, programming, productions, and finance.
- Reporting: Complete weekly reports in a timely manner to track progress and performance.
- Sales Action Plan: Prepare, follow up on, and continuously update a sales action plan.
Qualifications
- Education: Media or Marketing Degree or equivalent study with a strong understanding of sales, media, and marketing strategy.
Experience and Knowledge
- Industry Experience: 5-10 years in the Media/Marketing/Advertising industry with a proven track record of formulating and selling strategic media solutions at a senior level.
Skills
- Media Knowledge: Sound knowledge of the media and advertising sectors.
- Research Understanding: Good grasp of qualitative and quantitative research methods.
- Strategic Thinking: Ability to think strategically within the framework of new sales strategies.
- Problem Identification: Identify advertisers’ business challenges and effectively formulate relevant media solutions.
- Opportunity Sourcing: Actively seek out opportunities to bring to market across various platforms.
- Portfolio Management: Maximize opportunities across all agencies and brands through effective account management.
Key Attributes
- Judgment: Strong decision-making abilities based on sound judgment.
- Motivation: Self-motivated and target-driven individual with a passion for achieving results.
- Enthusiasm & Persistence: Energetic approach with the persistence to overcome challenges.
- Customer Orientation: Strong focus on customer satisfaction and loyalty-building.
- Inspiration & Team Building: Ability to inspire teams and foster collaboration for shared success.
- Business Acumen: Strong understanding of business execution strategies.