Content Creator

A vacancy has been confirmed for a Content Creator based in Welkom, Free State. The successful candidate will join an established team within the marketing jobs function.

What This Role Involves

The Content Creator vacancy forms part of how the Welkom branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Welkom.

Based in Welkom

Importantly, the role is based in Welkom, along the N1 central corridor. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Welkom and the broader Free State region.

Many candidates already living within reach of Welkom cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Welkom.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Equally, the Welkom office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Welkom.

Diversity and Inclusion

Notably, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across Free State, and recruitment is intended to be fair and transparent.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Welkom.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

What You’ll Be Doing

• Manage paid media budgets across Google, Meta and LinkedIn
• Optimise organic search performance through on-page and technical SEO
• Manage brand assets, tone of voice and corporate identity guidelines
• Test, learn and iterate on creative, channels and audience targeting
• Support sales teams with collateral, presentations and trade activations
• Coordinate events, sponsorships and community activations
• Monitor brand reputation and respond to customer comments online
• Track campaign performance against KPIs and produce monthly reports

Essential Criteria

• Solid understanding of SEO and content marketing principles
• 2-4 years’ experience in a marketing or communications role
• Excellent written and verbal communication skills appropriate to the role
• Familiarity with the South African media and influencer landscape
• Bachelor’s degree or diploma in Marketing, Communications or related field
• Strong copywriting skills with a portfolio of published work

Candidates who meet most of these criteria are welcome to be considered for the role.