Work-Force
Job Summary: As the Senior Copywriter / Copy Team Lead, you will be instrumental in shaping and guiding the copy team to produce high-quality, compelling content across various platforms. Your role will involve overseeing the team, managing workflows, ensuring adherence to brand standards, and driving the creation of impactful copy that meets deadlines and exceeds expectations.
Key Responsibilities:
Team Leadership and Management:
- Oversee and mentor the copy team, providing guidance and support to ensure high standards of work.
- Develop and implement strategies for effective team management and productivity.
- Identify skills gaps within the team and recommend training and development opportunities.
Copy Development and Oversight:
- Develop engaging and persuasive copy across multiple platforms including Print, Outdoor, In-Store Activations, Social Media, Brand/Publications, and Scriptwriting for Digital, Radio, TV, and Podcasts.
- Ensure all copy meets the brief, adheres to brand guidelines, and is delivered on time.
- Coordinate copy requests using a job ticket system, assigning tasks based on team workloads and priorities.
- Review and edit draft copy to ensure accuracy and alignment with briefs before submission to requestors.
Project Coordination and Execution:
- Liaise between writers and other departments to clarify briefs and gather necessary information.
- Monitor copy progress, manage priorities, and ensure deadlines are met.
- Attend campaign meetings to understand requirements and allocate tasks effectively.
- Implement control measures to ensure copy requests are reasonable and manageable.
Quality Assurance and Compliance:
- Ensure all work complies with brand guidelines, legal requirements, and industry standards.
- Review and provide feedback on copy to ensure it meets the highest quality standards.
- Maintain order and efficiency in standard processes and knowledge management systems.
Reporting and Documentation:
- Manage the job ticket list, providing reports on job processing and completion timelines.
- Document and report on team performance, job completion, and any issues affecting timelines.
Innovation and Development:
- Stay updated on industry trends, training opportunities, and seminars relevant to the department’s growth.
- Assist in special research and technical projects as needed.
- Develop interns and junior writers, assigning copy champions to leverage team strengths.
What You’ll Bring to the Team:
- A minimum of 3 years’ experience in a copywriting role.
- A relevant Diploma or Degree is a bonus.
- High attention to detail and strong proofreading skills.
- Excellent communication and problem-solving abilities.
- Strong time management and organizational skills.
- Ability to prioritize tasks and manage multiple projects effectively.
- Commitment to exceeding client expectations and ensuring customer needs are met.
Benefits:
- Opportunity to work in a dynamic and fast-paced industry.
- Room for career growth and development within a supportive team environment.
- Access to ongoing training and professional development opportunities.
If you’re passionate about creating impactful copy and leading a creative team to success, we invite you to apply for this exciting opportunity.