Social Media Manager

Bring your skills as a Social Media Manager to Welkom and join a team that moves fast. This Free State role is one to watch.

What This Role Involves

This Social Media Manager role has been briefed against a clear set of outcomes for Welkom. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Free State.

The role suits a candidate who values consistency and clear communication. The Welkom operation runs on accurate work, steady relationships and a genuine respect for the people in the team.

Internal documentation, process notes and shared playbooks make it easier for the Social Media Manager to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Quality is everyone’s job. Whether the Social Media Manager is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.

Diversity and Inclusion

Inclusive recruitment is part of the organisation’s employment practices. Applicants are assessed on relevant qualifications, skills and experience for this role in Welkom.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Crucially, inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Welkom.

In addition, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for Free State.

The Environment

Crucially, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Notably, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Welkom site adheres to the standards expected of a responsible South African employer.

On top of that, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in Free State.

Meet the Team

You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Welkom group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

On top of that, the team structure and working relationships for this role in Welkom will be explained during the hiring process.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Based in Welkom

Working in Welkom means a place within the Maluti-A-Phofung logistics node, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Welkom office benefits from those long-standing connections.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Welkom.

Many candidates already living within reach of Welkom cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

Candidates should review the listed location, schedule and travel requirements before applying for this role in Welkom, Free State.

What We Offer

In addition, the hiring organisation may provide onboarding or skills development for this marketing jobs role in Welkom; the available support will be confirmed in the final vacancy details for Free State.

Crucially, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.

Crucially, the role’s development opportunities, training and benefits, if offered, will be set out in the final vacancy details.

Career development may be available depending on the role, business needs and the hiring organisation’s policies.

Key Responsibilities

• Conduct market research and competitor analysis to inform positioning
• Ensure all marketing complies with POPIA and consumer protection codes
• Plan and execute integrated marketing campaigns across digital and traditional channels
• Coordinate events, sponsorships and community activations
• Track campaign performance against KPIs and produce monthly reports
• Optimise organic search performance through on-page and technical SEO
• Maintain the editorial and content calendar across owned channels

Who We’re Looking For

• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Ability to work cross-functionally with sales, design and product teams
• 2-4 years’ experience in a marketing or communications role
• Working knowledge of CMS platforms (WordPress preferred)
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Strong copywriting skills with a portfolio of published work
• Bachelor’s degree or diploma in Marketing, Communications or related field

On top of that, candidates who meet most of these criteria are welcome to be considered for the role.