SEO Specialist

The organisation is recruiting a SEO Specialist for its Bethlehem operation. The role forms part of a wider marketing jobs portfolio across Free State.

The Role

An experienced SEO Specialist is needed to support operations in Bethlehem. The role forms part of how the business keeps its marketing jobs portfolio strong in Free State.

Notably, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the SEO Specialist taking on this position.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Bethlehem much easier.

Crucially, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Bethlehem also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Quality is everyone’s job. Whether the SEO Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.

Your Workplace

Practically speaking, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

On top of that, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in Free State.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Bethlehem site adheres to the standards expected of a responsible South African employer.

Beyond that, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

What We Offer

You will join a team that values respectful collaboration, honest feedback and shared wins. The Bethlehem colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

In addition, the role’s development opportunities, training and benefits, if offered, will be set out in the final vacancy details.

Career development may be available depending on the role, business needs and the hiring organisation’s policies.

Practically speaking, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.

Your Team

In addition, the team you will be working with is fast-paced and energetic. Things move quickly across the Bethlehem office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.

Beyond that, the team structure and working relationships for this role in Bethlehem will be explained during the hiring process.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

About Bethlehem

Working in Bethlehem means a place in the Welkom gold fields, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Bethlehem office benefits from those long-standing connections.

Many candidates already living within reach of Bethlehem cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Bethlehem.

Candidates should review the listed location, schedule and travel requirements before applying for this role in Bethlehem, Free State.

Our Commitment to Transformation

Beyond that, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across Free State, and recruitment is intended to be fair and transparent.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Bethlehem.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Notably, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for Free State.

Day in the Life

Notably, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Beyond that, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Bethlehem.

Importantly, the Bethlehem office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Key Responsibilities

• Maintain the editorial and content calendar across owned channels
• Conduct market research and competitor analysis to inform positioning
• Create on-brand content for web, social, email and in-store
• Monitor brand reputation and respond to customer comments online
• Manage brand assets, tone of voice and corporate identity guidelines

What You’ll Need

• Working knowledge of CMS platforms (WordPress preferred)
• Ability to work cross-functionally with sales, design and product teams
• Proven experience managing paid media campaigns
• Awareness of POPIA and consumer protection requirements
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Solid understanding of SEO and content marketing principles
• Comfortable creating short-form video and social media content

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.