Public Relations Officer

Whether you are an experienced Public Relations Officer or stepping into the role for the first time, there is space for you in Newcastle. The team hires on merit and across communities in KwaZulu-Natal.

Overview

The Public Relations Officer position is part of an ongoing recruitment drive across KwaZulu-Natal. The brief has been shaped carefully, with a focus on delivery in Newcastle and across the marketing jobs space.

Expect a structured first ninety days, with onboarding milestones, regular check-ins, and an early focus on getting comfortable with the systems and processes that underpin the Newcastle team.

Internal documentation, process notes and shared playbooks make it easier for the Public Relations Officer to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Newcastle much easier.

About the Team

You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Newcastle group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Notably, the team structure and working relationships for this role in Newcastle will be explained during the hiring process.

Where You’ll Work

Crucially, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Practically speaking, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in KwaZulu-Natal.

Crucially, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Newcastle site adheres to the standards expected of a responsible South African employer.

Working in Newcastle

Working in Newcastle means a place within the Pietermaritzburg administrative centre, with a steady flow of activity and a strong local economy. The team has built solid relationships across the KwaZulu-Natal region, and the Newcastle office benefits from those long-standing connections.

Many candidates already living within reach of Newcastle cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local KwaZulu-Natal economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Newcastle.

Candidates should review the listed location, schedule and travel requirements before applying for this role in Newcastle, KwaZulu-Natal.

What Your Day Looks Like

On top of that, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when KwaZulu-Natal operations throw up the unexpected.

Beyond that, the Newcastle office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Newcastle.

Our Commitment to Transformation

Practically speaking, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across KwaZulu-Natal, and recruitment is intended to be fair and transparent.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Newcastle.

Beyond that, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for KwaZulu-Natal.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Core Functions

• Conduct market research and competitor analysis to inform positioning
• Monitor brand reputation and respond to customer comments online
• Test, learn and iterate on creative, channels and audience targeting
• Manage email marketing journeys, segmentation and lifecycle automation
• Support sales teams with collateral, presentations and trade activations
• Manage paid media budgets across Google, Meta and LinkedIn
• Manage brand assets, tone of voice and corporate identity guidelines
• Maintain the editorial and content calendar across owned channels

What You’ll Need

• Creative thinker who can also analyse data and report on ROI
• Familiarity with the South African media and influencer landscape
• Comfortable creating short-form video and social media content
• Bachelor’s degree or diploma in Marketing, Communications or related field
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Strong copywriting skills with a portfolio of published work

Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.