Work-Force
To educate prescribing doctors about specific pharmaceutical products, utilizing clinical evidence to displace competitors, and implement marketing strategies to enhance brand visibility and market share.
Key Responsibilities
- Product Education: Educate scripting doctors on assigned products, ensuring they understand the benefits and clinical evidence supporting their use.
- Competitive Analysis: Utilize clinical evidence to effectively displace competitor products in discussions with healthcare professionals.
- Marketing Strategy Implementation: Execute the marketing strategy for the brand, ensuring alignment with company goals.
- Appointment Management: Schedule and conduct timely appointments with doctors, achieving a target of 9 calls per day with a daily appointment ratio of 75% or more.
- Territory Management:
- Visit 90% of customers within each cycle (every 6 weeks).
- Grade customers into categories (A, B, C) based on importance for targeted engagement.
- Limit day trips to a maximum radius of 120 km.
- Product Knowledge Maintenance: Stay updated on product information, achieving a minimum of 85% on product assessments through continuous training.
- Administrative Duties:
- Complete weekly planners and expense reports.
- Document daily calls with comments and insights.
- Utilize Power BI to analyze customer data and define strategic plans.
- Market Share Goals: Achieve script targets for each product, contributing to the goal of being the number one prescribed product in its category.
Minimum Requirements
- Education: Bachelor’s degree in a medical field (e.g., Biokinetics, Physiotherapy).
- Experience: Open to both rookies and experienced candidates in pharmaceutical sales or related fields.
Skills and Competencies
- Computer Literacy: Proficient in Microsoft Office applications.
- Behavioral Qualities:
- Tenacity and enthusiasm in achieving results.
- Situational awareness with timely action-taking abilities.
- Strong organizational and planning skills to manage appointments effectively.
- Communication Skills: Excellent verbal and written communication skills, capable of addressing diverse audiences professionally.
- Interpersonal Skills: Ability to build rapport with healthcare professionals and work collaboratively with sales counterparts.
Travel Requirements
The role requires extensive travel (90% of the time), including planned and ad-hoc business travel. The candidate must be willing to stay away from home regularly. A valid driver’s license and reliable motor vehicle are essential.