Copywriter

A Copywriter is needed in George. The role focuses on consistent delivery, accurate work and clear communication across the Western Cape operation.

Overview

This Copywriter role has been briefed against a clear set of outcomes for George. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Western Cape.

The organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Copywriter taking on this position.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in George much easier.

Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its George teams, and the new Copywriter will feel that from the first week.

Practically speaking, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in George also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Based in George

George continues to grow as an employment hub in Western Cape, with within reach of Century City. This role gives you a foothold in one of its busier business communities, with access to the local services, suppliers and partners that keep the work moving.

Many candidates already living within reach of George cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Western Cape economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around George.

Candidates should review the listed location, schedule and travel requirements before applying for this role in George, Western Cape.

Why Join Us

On top of that, the hiring organisation may provide onboarding or skills development for this marketing jobs role in George; the available support will be confirmed in the final vacancy details for Western Cape.

Notably, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.

Notably, the role’s development opportunities, training and benefits, if offered, will be set out in the final vacancy details.

Career development may be available depending on the role, business needs and the hiring organisation’s policies.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Western Cape operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in George.

In addition, the George office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Meet the Team

Beyond that, you will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The George group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Importantly, the team structure and working relationships for this role in George will be explained during the hiring process.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Where You’ll Work

Practically speaking, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Importantly, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Importantly, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in Western Cape.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the George site adheres to the standards expected of a responsible South African employer.

Diversity and Inclusion

Equally, the organisation is committed to fair, merit-based recruitment and equal opportunity. Applications are assessed against the published role requirements in line with applicable employment law.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in George.

Equally, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for Western Cape.

Your Future Here

Notably, this role can grow with you. Strong performers in the marketing jobs team in George have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every George team member.

Internal mobility is encouraged. People who start in George have moved into roles in other branches, specialist functions and project teams across Western Cape.

Key Outputs

• Coordinate events, sponsorships and community activations
• Create on-brand content for web, social, email and in-store
• Test, learn and iterate on creative, channels and audience targeting
• Manage email marketing journeys, segmentation and lifecycle automation
• Optimise organic search performance through on-page and technical SEO
• Ensure all marketing complies with POPIA and consumer protection codes
• Maintain the editorial and content calendar across owned channels

Essential Criteria

• Strong project management and organisational skills
• Solid understanding of SEO and content marketing principles
• Creative thinker who can also analyse data and report on ROI
• 2-4 years’ experience in a marketing or communications role
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Strong copywriting skills with a portfolio of published work
• Awareness of POPIA and consumer protection requirements

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.