Email Marketing Specialist

Work-Force

A vacancy has been confirmed for a Email Marketing Specialist based in George, Western Cape. The successful candidate will join an established team within the marketing jobs function.

What This Role Involves

This Email Marketing Specialist role sits within the marketing jobs function in George. It offers a defined scope, clear measures of success, and the support of an experienced team across Western Cape.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in George.

The role has been written to be sustainable, not just busy. Strong output is expected, and managers in George also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Based in George

George continues to grow as an employment hub in Western Cape, with near the Cape Town International Airport hub. This role gives you a foothold in one of its busier business communities, with access to the local services, suppliers and partners that keep the work moving.

Many candidates already living within reach of George cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Western Cape economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in George, Western Cape.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around George.

What Your Day Looks Like

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in George.

Crucially, the George office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Notably, the rhythm rewards people who plan ahead but also pivot quickly when Western Cape operations throw up the unexpected.

Where You’ll Work

Beyond that, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Crucially, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the George site adheres to the standards expected of a responsible South African employer.

Importantly, a respectful, professional environment is the standard in Western Cape. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Why Join Us

Equally, you will join a team that values respectful collaboration, honest feedback and shared wins. The George colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

In addition, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in George keep progressing.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Western Cape.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the George teams.

About the Team

Crucially, the team you will be working with is fast-paced and energetic. Things move quickly across the George office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Western Cape operations get busy.

Beyond that, the team mix in George reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

What You’ll Be Doing

  • Manage email marketing journeys, segmentation and lifecycle automation
  • Maintain the editorial and content calendar across owned channels
  • Optimise organic search performance through on-page and technical SEO
  • Monitor brand reputation and respond to customer comments online
  • Coordinate events, sponsorships and community activations
  • Track campaign performance against KPIs and produce monthly reports
  • Plan and execute integrated marketing campaigns across digital and traditional channels

Candidate Profile

  • Excellent written and verbal communication in English
  • Comfortable creating short-form video and social media content
  • 2-4 years’ experience in a marketing or communications role
  • Familiarity with the South African media and influencer landscape
  • Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
  • Creative thinker who can also analyse data and report on ROI
  • Bachelor’s degree or diploma in Marketing, Communications or related field

In addition, if your CV speaks to the points above, this role is worth a closer look.

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