Work-Force
The organisation is recruiting a SEO Specialist for its Senekal operation. The role forms part of a wider marketing jobs portfolio across Free State.
About the Opportunity
Notably, the SEO Specialist vacancy forms part of how the Senekal branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.
Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.
Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Senekal much easier.
Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Senekal.
Your Team
You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Senekal group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.
Practically speaking, the team mix in Senekal reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Your Future Here
This role can grow with you. Strong performers in the marketing jobs team in Senekal have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Internal mobility is encouraged. People who start in Senekal have moved into roles in other branches, specialist functions and project teams across Free State.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Senekal team member.
Equal Opportunity
Diverse teams build stronger workplaces. Applications are welcome from candidates of every background, language and community across Free State, and recruitment is fair, transparent and aligned with the EE Act.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Senekal.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.
Where You’ll Work
Importantly, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Senekal site adheres to the standards expected of a responsible South African employer.
Crucially, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
A Typical Day
Equally, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Senekal.
Notably, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
Notably, the Senekal office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
What You’ll Be Doing
- Optimise organic search performance through on-page and technical SEO
- Ensure all marketing complies with POPIA and consumer protection codes
- Coordinate events, sponsorships and community activations
- Monitor brand reputation and respond to customer comments online
- Support sales teams with collateral, presentations and trade activations
- Brief and manage external creative, media and PR agencies
- Manage email marketing journeys, segmentation and lifecycle automation
Essential Criteria
- Hands-on experience with Google Analytics, Search Console and Tag Manager
- Working knowledge of CMS platforms (WordPress preferred)
- Ability to work cross-functionally with sales, design and product teams
- Familiarity with the South African media and influencer landscape
- Strong project management and organisational skills
- 2-4 years’ experience in a marketing or communications role
- Excellent written and verbal communication in English
Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.