Work-Force
Posted recently. We believe great workplaces are built on great people. We are looking for a Public Relations Officer in Virginia, and we encourage applicants from across Free State to consider this opportunity.
The Role
The organisation is investing in its Virginia operation, and this Public Relations Officer position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Free State business.
Importantly, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Public Relations Officer taking on this position.
Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Virginia teams, and the new Public Relations Officer will feel that from the first week.
Growing With Us
This role can grow with you. Strong performers in the marketing jobs team in Virginia have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Internal mobility is encouraged. People who start in Virginia have moved into roles in other branches, specialist functions and project teams across Free State.
Working in Virginia
Working in Virginia means a place close to the Bloemfontein judicial hub, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Virginia office benefits from those long-standing connections.
If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Virginia, Free State.
Many candidates already living within reach of Virginia cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.
About the Team
On top of that, the team you will be working with is fast-paced and energetic. Things move quickly across the Virginia office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Your Role
- Test, learn and iterate on creative, channels and audience targeting
- Monitor brand reputation and respond to customer comments online
- Optimise organic search performance through on-page and technical SEO
- Manage paid media budgets across Google, Meta and LinkedIn
- Conduct market research and competitor analysis to inform positioning
- Track campaign performance against KPIs and produce monthly reports
- Support sales teams with collateral, presentations and trade activations
- Maintain the editorial and content calendar across owned channels
Minimum Requirements
- Excellent written and verbal communication in English
- Creative thinker who can also analyse data and report on ROI
- Comfortable creating short-form video and social media content
- Awareness of POPIA and consumer protection requirements
- Hands-on experience with Google Analytics, Search Console and Tag Manager
- Ability to work cross-functionally with sales, design and product teams
Equally, if your CV speaks to the points above, this role is worth a closer look.