Work-Force
A Email Marketing Specialist position is being filled in Cradock. Suitable candidates from across Eastern Cape are invited to submit their applications for review.
About This Position
This Email Marketing Specialist role has been briefed against a clear set of outcomes for Cradock. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Eastern Cape.
Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.
Internal documentation, process notes and shared playbooks make it easier for the Email Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.
Equal Opportunity
Diverse teams build stronger workplaces. Applications are welcome from candidates of every background, language and community across Eastern Cape, and recruitment is fair, transparent and aligned with the EE Act.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Cradock.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Why This Role
You will join a team that values respectful collaboration, honest feedback and shared wins. The Cradock colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.
Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Eastern Cape.
Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Cradock teams.
Core Functions
- Test, learn and iterate on creative, channels and audience targeting
- Brief and manage external creative, media and PR agencies
- Manage brand assets, tone of voice and corporate identity guidelines
- Create on-brand content for web, social, email and in-store
- Manage email marketing journeys, segmentation and lifecycle automation
- Coordinate events, sponsorships and community activations
- Conduct market research and competitor analysis to inform positioning
- Manage paid media budgets across Google, Meta and LinkedIn
Who We’re Looking For
- Strong copywriting skills with a portfolio of published work
- Proven experience managing paid media campaigns
- Awareness of POPIA and consumer protection requirements
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
- Creative thinker who can also analyse data and report on ROI
- Bachelor’s degree or diploma in Marketing, Communications or related field
- Ability to work cross-functionally with sales, design and product teams
Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.