Digital Marketing Specialist

An opportunity has arisen for a Digital Marketing Specialist in Welkom. Suitably qualified candidates from across Free State are invited to apply.

What This Role Involves

The Digital Marketing Specialist vacancy forms part of how the Welkom branch keeps performing. It pairs day-to-day delivery with longer-running priorities that keep the marketing jobs side of the business moving forward.

Equally, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Digital Marketing Specialist taking on this position.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Welkom much easier.

Quality is everyone’s job. Whether the Digital Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Welkom.

Diversity and Inclusion

On top of that, the organisation is committed to transformation and equal opportunity. Hiring is on merit, and applications are actively encouraged from women, youth, people with disabilities and other historically disadvantaged groups in line with the Employment Equity plan and B-BBEE objectives.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Welkom.

Career Growth

This role can grow with you. Strong performers in the marketing jobs team in Welkom have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Welkom team member.

Internal mobility is encouraged. People who start in Welkom have moved into roles in other branches, specialist functions and project teams across Free State.

Working in Welkom

Welkom continues to grow as an employment hub in Free State, with in the Welkom gold fields. This role gives you a foothold in one of its busier business communities, with access to the local services, suppliers and partners that keep the work moving.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Welkom, Free State.

Many candidates already living within reach of Welkom cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Welkom.

About the Team

You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Welkom group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Beyond that, the team mix in Welkom reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Why Join Us

Practically speaking, you will join a team that values respectful collaboration, honest feedback and shared wins. The Welkom colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Welkom teams.

Crucially, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Welkom keep progressing.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.

What Your Day Looks Like

On top of that, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Practically speaking, the Welkom office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Welkom.

Key Outputs

• Brief and manage external creative, media and PR agencies
• Test, learn and iterate on creative, channels and audience targeting
• Optimise organic search performance through on-page and technical SEO
• Plan and execute integrated marketing campaigns across digital and traditional channels
• Ensure all marketing complies with POPIA and consumer protection codes
• Conduct market research and competitor analysis to inform positioning
• Manage email marketing journeys, segmentation and lifecycle automation
• Create on-brand content for web, social, email and in-store

Candidate Profile

• Familiarity with the South African media and influencer landscape
• Excellent written and verbal communication in English
• Solid understanding of SEO and content marketing principles
• Bachelor’s degree or diploma in Marketing, Communications or related field
• Strong project management and organisational skills
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Proven experience managing paid media campaigns

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.