Marketing Analyst

A Marketing Analyst position is being filled in Odendaalsrus. Suitable candidates from across Free State are invited to submit their applications for review.

Overview

The organisation is investing in its Odendaalsrus operation, and this Marketing Analyst position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Free State business.

Communication runs both ways. Managers across the marketing jobs team in Free State make time for one-to-ones, and people are expected to speak up early when something needs attention.

Crucially, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Odendaalsrus also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Based in Odendaalsrus

Working in Odendaalsrus means a place near the Bethlehem agricultural belt, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Odendaalsrus office benefits from those long-standing connections.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Odendaalsrus.

Many candidates already living within reach of Odendaalsrus cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Practically speaking, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.

Crucially, the Odendaalsrus office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Your Role

• Create on-brand content for web, social, email and in-store
• Ensure all marketing complies with POPIA and consumer protection codes
• Brief and manage external creative, media and PR agencies
• Manage email marketing journeys, segmentation and lifecycle automation
• Maintain the editorial and content calendar across owned channels
• Manage brand assets, tone of voice and corporate identity guidelines

Who We’re Looking For

• Strong copywriting skills with a portfolio of published work
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• 2-4 years’ experience in a marketing or communications role
• Familiarity with the South African media and influencer landscape
• Creative thinker who can also analyse data and report on ROI
• Proven experience managing paid media campaigns
• Comfortable creating short-form video and social media content

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.