Marketing Manager

Job Summary: We are seeking a dynamic and experienced Online Casino Marketing Manager to oversee our online casino product and drive its success. This role involves managing marketing campaigns, optimizing customer experiences, and ensuring a high return on investment (ROI). The ideal candidate will have a strong background in online gaming, CRM, and digital marketing, with excellent project management and leadership skills.

Key Responsibilities:

• Campaign Management:
  • Develop and execute the monthly and quarterly Casino communication plan, including campaign briefing, customer segmentation, asset sign-off, and reporting.
  • Manage marketing concepts and campaigns to enhance the customer experience, maximize activity, and increase customer lifetime value.
• Customer Experience:
  • Work with teams to deliver a monthly promotional/CRM calendar and manage ad hoc promotions.
  • Ensure a seamless customer experience from communication through to the online site, including lifecycle optimization.
• Promotion and Analysis:
  • Collaborate with BI and business development to refine promotions and bonuses for effectiveness and cost-efficiency.
  • Raise BI requests to gain insights into player behavior and activity.
  • Analyze player communications and optimize SMS, push notifications, in-casino messaging, email, and direct mail.
• Product Development:
  • Oversee product development, including feature scheduling, new feature launches, game release schedules, and coordinating plans.
  • Build close relationships with Call Centre, Marketing, BI, Business Development, Operations, and Product teams.
• Performance Management:
  • Maintain and monitor KPIs, including player numbers, deposits, withdrawal ratios, and site visit frequency across player groups.
  • Conduct detailed competitor analyses and develop solutions for casino shortfalls.

Requirements:

• Experience:
  • At least 3 years of experience in a Marketing or CRM role within the Online Gaming industry.
  • Strong knowledge of online gaming products (slot games, live dealer, table games, etc.).
  • Proven online/digital marketing experience with excellent CRM skills (comms optimization, segmentation, offer strategies).
• Skills:
  • Proficient in Excel and reporting software with strong analytical, reporting, and presentation abilities.
  • Skilled in project management, player UX/UI optimization, and problem-solving.
  • Strong influencing, strategy development, and leadership skills.
  • Ability to work well with diverse personalities and manage teams effectively.
  • Deadline-driven with positive energy and a self-motivated attitude.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

If you are passionate about online gaming and possess the drive to excel in a fast-paced environment, we encourage you to apply for this exciting opportunity to make a significant impact on our casino product’s success.