SEO Specialist

Step into a SEO Specialist role in Potchefstroom and make your mark across North West. The team is hiring now and wants to hear from sharp, committed candidates.

About This Position

An experienced SEO Specialist is needed to support operations in Potchefstroom. The role forms part of how the business keeps its marketing jobs portfolio strong in North West.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Internal documentation, process notes and shared playbooks make it easier for the SEO Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

The role has been written to be sustainable, not just busy. Strong output is expected, and managers in Potchefstroom also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Potchefstroom teams, and the new SEO Specialist will feel that from the first week.

What We Offer

You will join a team that values respectful collaboration, honest feedback and shared wins. The Potchefstroom colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Career development may be available depending on the role, business needs and the hiring organisation’s policies.

Equally, the role’s development opportunities, training and benefits, if offered, will be set out in the final vacancy details.

Equally, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.

Where You’ll Work

Beyond that, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Notably, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Potchefstroom site adheres to the standards expected of a responsible South African employer.

Equally, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in North West.

About Potchefstroom

Working in Potchefstroom means a place within the Klerksdorp gold and farming belt, with a steady flow of activity and a strong local economy. The team has built solid relationships across the North West region, and the Potchefstroom office benefits from those long-standing connections.

Many candidates already living within reach of Potchefstroom cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local North West economy.

Candidates should review the listed location, schedule and travel requirements before applying for this role in Potchefstroom, North West.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Potchefstroom.

Day in the Life

Notably, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Potchefstroom.

Equally, the Potchefstroom office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

In addition, the rhythm rewards people who plan ahead but also pivot quickly when North West operations throw up the unexpected.

Equal Opportunity

In addition, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across North West, and recruitment is intended to be fair and transparent.

Equally, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for North West.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Potchefstroom.

Growing With Us

Crucially, career progression for this marketing jobs role in Potchefstroom depends on the hiring organisation’s policies, role requirements and business needs in North West.

Importantly, internal mobility is encouraged. People who start in Potchefstroom have moved into roles in other branches, specialist functions and project teams across North West.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Potchefstroom team member.

Your Team

In addition, the team you will be working with is fast-paced and energetic. Things move quickly across the Potchefstroom office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when North West operations get busy.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Equally, the team structure and working relationships for this role in Potchefstroom will be explained during the hiring process.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

What You’ll Be Doing

• Coordinate events, sponsorships and community activations
• Monitor brand reputation and respond to customer comments online
• Conduct market research and competitor analysis to inform positioning
• Brief and manage external creative, media and PR agencies
• Test, learn and iterate on creative, channels and audience targeting

Candidate Profile

• Excellent written and verbal communication skills appropriate to the role
• Working knowledge of CMS platforms (WordPress preferred)
• Comfortable creating short-form video and social media content
• Proven experience managing paid media campaigns
• Strong project management and organisational skills
• Solid understanding of SEO and content marketing principles

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.