Work-Force
The Salesforce Marketing Cloud Campaign Specialist will be responsible for creating, managing, and optimizing digital marketing campaigns using Salesforce Marketing Cloud. This role involves designing email communications, implementing automated journeys, analyzing campaign performance, and ensuring alignment with industry best practices and company objectives.
Key Responsibilities:
- Campaign Design & Execution:
- Design, build, and refine email communications to support digital campaigns and business requests.
- Develop and implement innovative, mobile-responsive designs to enhance engagement and usability.
- Create, deploy, and maintain landing pages for promoting new programs, assets, and product lines.
- Collaboration & Coordination:
- Work with cross-functional teams to coordinate assets and content for campaigns.
- Advise on industry best practices and standards related to email marketing.
- Performance Analysis & Optimization:
- Measure and improve campaign performance using metrics such as open rates, click-through rates, and engagement.
- Conduct A/B testing and other optimization methods to enhance campaign effectiveness.
- Analyze results and prepare performance reports, offering insights and recommendations.
- Technical Implementation:
- Utilize HTML, CSS, SQL, and/or AMPscript to develop customized email templates and landing pages.
- Support tagging of marketing URLs using Google Analytics for tracking.
- Perform QA testing to ensure email functionality across various clients and platforms.
- Automation & Database Management:
- Implement and manage automated journeys for different audience segments.
- Assist in digital acquisition, data capture, and audience list management.
- Compliance & Maintenance:
- Monitor and address email deliverability issues, ensuring compliance with email regulations and spam laws.
- Contribute to the development and maintenance of the Salesforce Marketing Cloud platform.
- Cross-Functional Support:
- Provide support to Corporate Communications and other departments as needed.
Qualifications:
- Bachelor’s degree or Diploma in marketing, communications, or a related field.
- 2+ years of experience in email marketing or digital design with a marketing automation system.
- Experience with Salesforce.com and Salesforce Marketing Cloud (certification preferred).
- Automotive industry experience is advantageous.
- Intermediate knowledge of HTML, CSS, SQL, and/or AMPscript.
- Strong understanding of email marketing best practices and industry standards.
- Analytical skills with the ability to identify solutions and make data-driven recommendations.