Work-Force
Role: Public Relations Officer. Location: Knysna, Western Cape. The team is hiring and seeks a candidate who can step in and deliver from week one.
Overview
The organisation is investing in its Knysna operation, and this Public Relations Officer position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Western Cape business.
On top of that, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Public Relations Officer taking on this position.
Internal documentation, process notes and shared playbooks make it easier for the Public Relations Officer to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.
What We Offer
Few roles let you see the impact of your work as quickly as this one. Every shift, project and decision in Knysna contributes to real outcomes for clients and colleagues across the marketing jobs space in Western Cape.
Equally, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.
Career development may be available depending on the role, business needs and the hiring organisation’s policies.
Day in the Life
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Knysna.
Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Western Cape operations throw up the unexpected.
Daily Duties
- Coordinate events, sponsorships and community activations
- Plan and execute integrated marketing campaigns across digital and traditional channels
- Brief and manage external creative, media and PR agencies
- Track campaign performance against KPIs and produce monthly reports
- Manage email marketing journeys, segmentation and lifecycle automation
- Optimise organic search performance through on-page and technical SEO
What You’ll Need
- Familiarity with the South African media and influencer landscape
- Solid understanding of SEO and content marketing principles
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
- Hands-on experience with Google Analytics, Search Console and Tag Manager
- Ability to work cross-functionally with sales, design and product teams
- Excellent written and verbal communication skills appropriate to the role
- Working knowledge of CMS platforms (WordPress preferred)
Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.