Email Marketing Specialist

Work-Force

This is a current vacancy. Role: Email Marketing Specialist. Location: Somerset West, Western Cape. The team is hiring and seeks a candidate who can step in and deliver from week one.

What This Role Involves

Practically speaking, this Email Marketing Specialist role has been briefed against a clear set of outcomes for Somerset West. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Western Cape.

Communication runs both ways. Managers across the marketing jobs team in Western Cape make time for one-to-ones, and people are expected to speak up early when something needs attention.

Quality is everyone’s job. Whether the Email Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Western Cape is consistently high and consistently fair.

Internal documentation, process notes and shared playbooks make it easier for the Email Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Somerset West much easier.

Your Future Here

Importantly, this role can grow with you. Strong performers in the marketing jobs team in Somerset West have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.

Notably, internal mobility is encouraged. People who start in Somerset West have moved into roles in other branches, specialist functions and project teams across Western Cape.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Somerset West team member.

Our Commitment to Transformation

The organisation is committed to transformation and equal opportunity. Hiring is on merit, and applications are actively encouraged from women, youth, people with disabilities and other historically disadvantaged groups in line with the Employment Equity plan and B-BBEE objectives.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Western Cape.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Somerset West.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Why Join Us

You will join a team that values respectful collaboration, honest feedback and shared wins. The Somerset West colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Practically speaking, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Somerset West keep progressing.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Somerset West teams.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Western Cape.

Working in Somerset West

Working in Somerset West means a place with views toward Table Mountain, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Western Cape region, and the Somerset West office benefits from those long-standing connections.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Somerset West.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Somerset West, Western Cape.

Many candidates already living within reach of Somerset West cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Western Cape economy.

Your Workplace

Notably, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Notably, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

A respectful, professional environment is the standard in Western Cape. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Somerset West site adheres to the standards expected of a responsible South African employer.

Day in the Life

Notably, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

On top of that, the Somerset West office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Beyond that, the rhythm rewards people who plan ahead but also pivot quickly when Western Cape operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Somerset West.

Key Responsibilities

  • Manage email marketing journeys, segmentation and lifecycle automation
  • Create on-brand content for web, social, email and in-store
  • Test, learn and iterate on creative, channels and audience targeting
  • Monitor brand reputation and respond to customer comments online
  • Conduct market research and competitor analysis to inform positioning
  • Maintain the editorial and content calendar across owned channels
  • Manage paid media budgets across Google, Meta and LinkedIn

What You’ll Need

  • Excellent written and verbal communication in English
  • 2-4 years’ experience in a marketing or communications role
  • Strong copywriting skills with a portfolio of published work
  • Bachelor’s degree or diploma in Marketing, Communications or related field
  • Hands-on experience with Google Analytics, Search Console and Tag Manager

Crucially, if your CV speaks to the points above, this role is worth a closer look.

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