Work-Force
The organisation is recruiting a Email Marketing Specialist for its Potchefstroom operation. The role forms part of a wider marketing jobs portfolio across North West.
The Role
This Email Marketing Specialist role has been briefed against a clear set of outcomes for Potchefstroom. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across North West.
Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.
Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Potchefstroom teams, and the new Email Marketing Specialist will feel that from the first week.
A Typical Day
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Potchefstroom.
Beyond that, the Potchefstroom office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
Growing With Us
Career progression for this marketing jobs role in Potchefstroom depends on the hiring organisation’s policies, role requirements and business needs in North West.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Potchefstroom team member.
Daily Duties
- Ensure all marketing complies with POPIA and consumer protection codes
- Support sales teams with collateral, presentations and trade activations
- Manage brand assets, tone of voice and corporate identity guidelines
- Coordinate events, sponsorships and community activations
- Track campaign performance against KPIs and produce monthly reports
- Monitor brand reputation and respond to customer comments online
- Create on-brand content for web, social, email and in-store
- Test, learn and iterate on creative, channels and audience targeting
Minimum Requirements
- Excellent written and verbal communication skills appropriate to the role
- Proven experience managing paid media campaigns
- Familiarity with the South African media and influencer landscape
- Comfortable creating short-form video and social media content
- Bachelor’s degree or diploma in Marketing, Communications or related field
- Creative thinker who can also analyse data and report on ROI
- 2-4 years’ experience in a marketing or communications role
If your CV speaks to the points above, this role is worth a closer look.