Email Marketing Specialist

The organisation is recruiting a Email Marketing Specialist for its Bloemfontein operation. The role forms part of a wider marketing jobs portfolio across Free State.

Overview

This Email Marketing Specialist role sits within the marketing jobs function in Bloemfontein. It offers a defined scope, clear measures of success, and the support of an experienced team across Free State.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Bloemfontein teams, and the new Email Marketing Specialist will feel that from the first week.

Internal documentation, process notes and shared playbooks make it easier for the Email Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Your Team

On top of that, the team you will be working with is fast-paced and energetic. Things move quickly across the Bloemfontein office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Crucially, the team mix in Bloemfontein reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Equal Opportunity

Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Bloemfontein.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Bloemfontein.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Based in Bloemfontein

Working in Bloemfontein means a place within the Maluti-A-Phofung logistics node, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Bloemfontein office benefits from those long-standing connections.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Bloemfontein.

Many candidates already living within reach of Bloemfontein cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Bloemfontein, Free State.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Importantly, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Bloemfontein.

Beyond that, the Bloemfontein office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Core Functions

• Track campaign performance against KPIs and produce monthly reports
• Conduct market research and competitor analysis to inform positioning
• Optimise organic search performance through on-page and technical SEO
• Monitor brand reputation and respond to customer comments online
• Test, learn and iterate on creative, channels and audience targeting
• Maintain the editorial and content calendar across owned channels
• Manage email marketing journeys, segmentation and lifecycle automation
• Manage brand assets, tone of voice and corporate identity guidelines

What You’ll Need

• Excellent written and verbal communication in English
• Familiarity with the South African media and influencer landscape
• Creative thinker who can also analyse data and report on ROI
• Solid understanding of SEO and content marketing principles
• Ability to work cross-functionally with sales, design and product teams

Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.