Digital Marketing Specialist

Work-Force

Whether you are a seasoned Digital Marketing Specialist or stepping into the role for the first time, there is space for you in Mmabatho. The team hires on merit and across communities in North West.

About the Opportunity

This Digital Marketing Specialist role has been briefed against a clear set of outcomes for Mmabatho. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across North West.

Expect a structured first ninety days, with onboarding milestones, regular check-ins, and an early focus on getting comfortable with the systems and processes that underpin the Mmabatho team.

Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Mmabatho much easier.

The role has been written to be sustainable, not just busy. Strong output is expected, and managers in Mmabatho also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Equally, the rhythm rewards people who plan ahead but also pivot quickly when North West operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Mmabatho.

On top of that, the Mmabatho office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Meet the Team

Importantly, you will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Mmabatho group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Notably, the team mix in Mmabatho reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

About Mmabatho

Working in Mmabatho means a place along the N4 Trans-Kalahari corridor, with a steady flow of activity and a strong local economy. The team has built solid relationships across the North West region, and the Mmabatho office benefits from those long-standing connections.

Many candidates already living within reach of Mmabatho cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local North West economy.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Mmabatho.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Mmabatho, North West.

What We Offer

Notably, you will join a team that values respectful collaboration, honest feedback and shared wins. The Mmabatho colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in North West.

Equally, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Mmabatho keep progressing.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Mmabatho teams.

Key Outputs

  • Test, learn and iterate on creative, channels and audience targeting
  • Manage email marketing journeys, segmentation and lifecycle automation
  • Manage paid media budgets across Google, Meta and LinkedIn
  • Plan and execute integrated marketing campaigns across digital and traditional channels
  • Ensure all marketing complies with POPIA and consumer protection codes
  • Brief and manage external creative, media and PR agencies

What You’ll Need

  • Working knowledge of CMS platforms (WordPress preferred)
  • Solid understanding of SEO and content marketing principles
  • Strong project management and organisational skills
  • Awareness of POPIA and consumer protection requirements
  • 2-4 years’ experience in a marketing or communications role
  • Ability to work cross-functionally with sales, design and product teams

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.

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