Work-Force
Applications are warmly invited for a Digital Marketing Specialist role based in Parys. We welcome candidates from every background across Free State who are ready to grow with us.
About This Position
This Digital Marketing Specialist role has been briefed against a clear set of outcomes for Parys. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Free State.
Communication runs both ways. Managers across the marketing jobs team in Free State make time for one-to-ones, and people are expected to speak up early when something needs attention.
Quality is everyone’s job. Whether the Digital Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.
Internal documentation, process notes and shared playbooks make it easier for the Digital Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.
The role has been written to be sustainable, not just busy. Strong output is expected, and managers in Parys also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.
Equal Opportunity
Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Parys.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Parys.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.
Common Questions
Are reference and background checks conducted?
Yes. Reference, criminal and qualification checks are part of the standard pre-employment process.
What shift patterns apply to this role?
Shift patterns vary by site, but the role typically follows the standard operational hours of the relevant branch. The hiring team will walk you through the specifics during the interview.
Is there opportunity for promotion?
Definitely. Strong performers regularly move into senior, supervisory or specialist roles within the business.
Is reasonable accommodation supported for applicants with disabilities?
Practically speaking, yes. The hiring team is committed to inclusive recruitment and engages on reasonable accommodation as part of the process.
Based in Parys
Notably, the role is based in Parys, in the Welkom gold fields. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Parys and the broader Free State region.
Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Parys.
If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Parys, Free State.
Many candidates already living within reach of Parys cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.
A Typical Day
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
Importantly, the Parys office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Parys.
Your Future Here
Equally, this role can grow with you. Strong performers in the marketing jobs team in Parys have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.
In addition, internal mobility is encouraged. People who start in Parys have moved into roles in other branches, specialist functions and project teams across Free State.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Parys team member.
About the Team
In addition, the team you will be working with is fast-paced and energetic. Things move quickly across the Parys office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.
In addition, the team mix in Parys reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Why Join Us
Few roles let you see the impact of your work as quickly as this one. Every shift, project and decision in Parys contributes to real outcomes for clients and colleagues across the marketing jobs space in Free State.
Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.
On top of that, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Parys keep progressing.
Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Parys teams.
Your Workplace
On top of that, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Parys site adheres to the standards expected of a responsible South African employer.
Practically speaking, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.
Key Responsibilities
- Create on-brand content for web, social, email and in-store
- Ensure all marketing complies with POPIA and consumer protection codes
- Support sales teams with collateral, presentations and trade activations
- Plan and execute integrated marketing campaigns across digital and traditional channels
- Coordinate events, sponsorships and community activations
- Test, learn and iterate on creative, channels and audience targeting
- Maintain the editorial and content calendar across owned channels
Essential Criteria
- 2-4 years’ experience in a marketing or communications role
- Awareness of POPIA and consumer protection requirements
- Excellent written and verbal communication in English
- Strong project management and organisational skills
- Creative thinker who can also analyse data and report on ROI
- Comfortable creating short-form video and social media content
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.