Work-Force
Bring your skills as a Digital Marketing Specialist to Upington and join a team that moves fast. This Northern Cape role is one to watch.
What This Role Involves
This Digital Marketing Specialist role has been briefed against a clear set of outcomes for Upington. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Northern Cape.
Communication runs both ways. Managers across the marketing jobs team in Northern Cape make time for one-to-ones, and people are expected to speak up early when something needs attention.
Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Upington much easier.
Diversity and Inclusion
Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Upington.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Northern Cape.
Growing With Us
Crucially, this role can grow with you. Strong performers in the marketing jobs team in Upington have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Upington team member.
Internal mobility is encouraged. People who start in Upington have moved into roles in other branches, specialist functions and project teams across Northern Cape.
Key Responsibilities
- Create on-brand content for web, social, email and in-store
- Manage paid media budgets across Google, Meta and LinkedIn
- Optimise organic search performance through on-page and technical SEO
- Track campaign performance against KPIs and produce monthly reports
- Test, learn and iterate on creative, channels and audience targeting
- Maintain the editorial and content calendar across owned channels
- Plan and execute integrated marketing campaigns across digital and traditional channels
- Manage email marketing journeys, segmentation and lifecycle automation
Essential Criteria
- Hands-on experience with Google Analytics, Search Console and Tag Manager
- Familiarity with the South African media and influencer landscape
- Creative thinker who can also analyse data and report on ROI
- 2-4 years’ experience in a marketing or communications role
- Excellent written and verbal communication in English
If your CV speaks to the points above, this role is worth a closer look.