Copywriter

An opportunity has arisen for a Copywriter in Cradock. Suitably qualified candidates from across Eastern Cape are invited to apply.

What This Role Involves

The organisation is investing in its Cradock operation, and this Copywriter position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Eastern Cape business.

Beyond that, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Copywriter taking on this position.

Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Cradock teams, and the new Copywriter will feel that from the first week.

Practically speaking, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Cradock also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

A Typical Day

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

On top of that, the Cradock office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Eastern Cape operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Cradock.

About Cradock

Cradock continues to grow as an employment hub in Eastern Cape, with near the Port of Ngqura logistics hub. This role gives you a foothold in one of its busier business communities, with access to the local services, suppliers and partners that keep the work moving.

Many candidates already living within reach of Cradock cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Eastern Cape economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Cradock, Eastern Cape.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Cradock.

Meet the Team

On top of that, the team you will be working with is fast-paced and energetic. Things move quickly across the Cradock office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Eastern Cape operations get busy.

Importantly, the team mix in Cradock reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Our Commitment to Transformation

Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Cradock.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Eastern Cape.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Cradock.

B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.

Where You’ll Work

On top of that, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Practically speaking, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Cradock site adheres to the standards expected of a responsible South African employer.

A respectful, professional environment is the standard in Eastern Cape. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Daily Duties

• Conduct market research and competitor analysis to inform positioning
• Coordinate events, sponsorships and community activations
• Optimise organic search performance through on-page and technical SEO
• Support sales teams with collateral, presentations and trade activations
• Monitor brand reputation and respond to customer comments online
• Track campaign performance against KPIs and produce monthly reports
• Plan and execute integrated marketing campaigns across digital and traditional channels

Minimum Requirements

• Excellent written and verbal communication in English
• Familiarity with the South African media and influencer landscape
• Bachelor’s degree or diploma in Marketing, Communications or related field
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Ability to work cross-functionally with sales, design and product teams
• Strong copywriting skills with a portfolio of published work
• 2-4 years’ experience in a marketing or communications role

Candidates who meet most of these criteria are welcome to be considered for the role.