Work-Force
This is a current vacancy. Role: SEO Specialist. Location: Odendaalsrus, Free State. The team is hiring and seeks a candidate who can step in and deliver from week one.
About the Opportunity
An experienced SEO Specialist is needed to support operations in Odendaalsrus. The role forms part of how the business keeps its marketing jobs portfolio strong in Free State.
The organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the SEO Specialist taking on this position.
Beyond that, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Odendaalsrus also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.
Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Odendaalsrus much easier.
Internal documentation, process notes and shared playbooks make it easier for the SEO Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.
About the Team
On top of that, the team you will be working with is fast-paced and energetic. Things move quickly across the Odendaalsrus office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Free State operations get busy.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Practically speaking, the team structure and working relationships for this role in Odendaalsrus will be explained during the hiring process.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Working in Odendaalsrus
Crucially, the role is based in Odendaalsrus, in the Welkom gold fields. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Odendaalsrus and the broader Free State region.
Candidates should review the listed location, schedule and travel requirements before applying for this role in Odendaalsrus, Free State.
Many candidates already living within reach of Odendaalsrus cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.
Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Odendaalsrus.
Day in the Life
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Odendaalsrus.
Crucially, the Odendaalsrus office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
Importantly, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
What We Offer
Few roles let you see the impact of your work as quickly as this one. Every shift, project and decision in Odendaalsrus contributes to real outcomes for clients and colleagues across the marketing jobs space in Free State.
Career development may be available depending on the role, business needs and the hiring organisation’s policies.
Notably, the package, working arrangements and any available support will be confirmed by the hiring organisation for this vacancy.
Notably, the role’s development opportunities, training and benefits, if offered, will be set out in the final vacancy details.
Your Future Here
Importantly, this role can grow with you. Strong performers in the marketing jobs team in Odendaalsrus have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.
On top of that, internal mobility is encouraged. People who start in Odendaalsrus have moved into roles in other branches, specialist functions and project teams across Free State.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Odendaalsrus team member.
The Environment
Practically speaking, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Crucially, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Odendaalsrus site adheres to the standards expected of a responsible South African employer.
On top of that, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in Free State.
Our Commitment to Transformation
Importantly, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across Free State, and recruitment is intended to be fair and transparent.
Importantly, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for Free State.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Odendaalsrus.
Daily Duties
- Manage brand assets, tone of voice and corporate identity guidelines
- Optimise organic search performance through on-page and technical SEO
- Create on-brand content for web, social, email and in-store
- Maintain the editorial and content calendar across owned channels
- Conduct market research and competitor analysis to inform positioning
- Manage paid media budgets across Google, Meta and LinkedIn
- Coordinate events, sponsorships and community activations
Minimum Requirements
- Strong copywriting skills with a portfolio of published work
- 2-4 years’ experience in a marketing or communications role
- Bachelor’s degree or diploma in Marketing, Communications or related field
- Solid understanding of SEO and content marketing principles
- Awareness of POPIA and consumer protection requirements
- Strong project management and organisational skills
- Creative thinker who can also analyse data and report on ROI
Notably, candidates who meet most of these criteria are welcome to be considered for the role.