Email Marketing Specialist

Work-Force

Listing live now. We believe great workplaces are built on great people. We are looking for a Email Marketing Specialist in Hartswater, and we encourage applicants from across Northern Cape to consider this opportunity.

About the Opportunity

The organisation is investing in its Hartswater operation, and this Email Marketing Specialist position reflects that commitment. The successful candidate will work across the marketing jobs function and contribute to the wider Northern Cape business.

Notably, the organisation keeps reporting lines clean and expectations realistic. Performance is measured against a small, agreed set of metrics, and there are no surprise yardsticks for the Email Marketing Specialist taking on this position.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Hartswater.

Based in Hartswater

On top of that, the role is based in Hartswater, near the Kimberley diamond heritage centre. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Hartswater and the broader Northern Cape region.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Hartswater.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Hartswater, Northern Cape.

Meet the Team

You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Hartswater group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Diversity and Inclusion

Equally, the organisation is committed to transformation and equal opportunity. Hiring is on merit, and applications are actively encouraged from women, youth, people with disabilities and other historically disadvantaged groups in line with the Employment Equity plan and B-BBEE objectives.

Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Northern Cape.

Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Hartswater.

Daily Duties

  • Manage email marketing journeys, segmentation and lifecycle automation
  • Conduct market research and competitor analysis to inform positioning
  • Monitor brand reputation and respond to customer comments online
  • Manage brand assets, tone of voice and corporate identity guidelines
  • Test, learn and iterate on creative, channels and audience targeting
  • Create on-brand content for web, social, email and in-store

Who We’re Looking For

  • Proven experience managing paid media campaigns
  • Awareness of POPIA and consumer protection requirements
  • Familiarity with the South African media and influencer landscape
  • Solid understanding of SEO and content marketing principles
  • Excellent written and verbal communication in English
  • Experience with email marketing platforms (Mailchimp, HubSpot, etc.)

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.

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