Work-Force
A SEO Specialist is needed in Paarl. The role focuses on consistent delivery, accurate work and clear communication across the Western Cape operation.
About This Position
The SEO Specialist position is part of an ongoing recruitment drive across Western Cape. The brief has been shaped carefully, with a focus on delivery in Paarl and across the marketing jobs space.
On top of that, the successful applicant is given the room to plan, deliver and review their work without unnecessary noise. The organisation has built its Paarl team on trust, and the SEO Specialist role will feel that from week one.
Stakeholders for this position include line managers, peers across the marketing jobs team and trusted external partners. Building those relationships early makes the next twelve months in Paarl much easier.
Crucially, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Paarl also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.
About the Team
You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Paarl group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.
In addition, the team mix in Paarl reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
About Paarl
Crucially, the role is based in Paarl, within reach of Century City. Public transport links and parking are within easy reach, making the daily commute manageable for candidates living across Paarl and the broader Western Cape region.
If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Paarl, Western Cape.
Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Paarl.
Many candidates already living within reach of Paarl cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Western Cape economy.
Our Commitment to Transformation
Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Paarl.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Paarl.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Western Cape.
Growing With Us
Career progression here is real, not a slogan. The marketing jobs space in Paarl offers a clear runway from delivery into team leadership and beyond, and managers sit down with each team member regularly to map out the next step in Western Cape.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Internal mobility is encouraged. People who start in Paarl have moved into roles in other branches, specialist functions and project teams across Western Cape.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Paarl team member.
Daily Duties
- Manage email marketing journeys, segmentation and lifecycle automation
- Create on-brand content for web, social, email and in-store
- Optimise organic search performance through on-page and technical SEO
- Monitor brand reputation and respond to customer comments online
- Brief and manage external creative, media and PR agencies
- Coordinate events, sponsorships and community activations
Who We’re Looking For
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
- Awareness of POPIA and consumer protection requirements
- Strong copywriting skills with a portfolio of published work
- Working knowledge of CMS platforms (WordPress preferred)
- Comfortable creating short-form video and social media content
Crucially, if your CV speaks to the points above, this role is worth a closer look.