Work-Force
Applications are warmly invited for a Digital Marketing Specialist role based in Virginia. We welcome candidates from every background across Free State who are ready to grow with us.
Overview
The Digital Marketing Specialist position is part of an ongoing recruitment drive across Free State. The brief has been shaped carefully, with a focus on delivery in Virginia and across the marketing jobs space.
Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.
Tools, systems and information are there to support the role rather than slow it down. The company continues to invest in the technology that backs its Virginia teams, and the new Digital Marketing Specialist will feel that from the first week.
Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Virginia.
Crucially, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Virginia also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.
About the Team
You will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Virginia group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.
Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.
Importantly, the team mix in Virginia reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.
Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.
What We Offer
Crucially, you will join a team that values respectful collaboration, honest feedback and shared wins. The Virginia colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.
Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Virginia teams.
Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.
On top of that, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Virginia keep progressing.
Growing With Us
Career progression here is real, not a slogan. The marketing jobs space in Virginia offers a clear runway from delivery into team leadership and beyond, and managers sit down with each team member regularly to map out the next step in Free State.
Internal mobility is encouraged. People who start in Virginia have moved into roles in other branches, specialist functions and project teams across Free State.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Virginia team member.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
Equal Opportunity
Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Virginia.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Virginia.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.
About Virginia
Working in Virginia means a place near the Sasolburg industrial complex, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Virginia office benefits from those long-standing connections.
If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Virginia, Free State.
Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Virginia.
Many candidates already living within reach of Virginia cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.
Your Workplace
Crucially, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Virginia site adheres to the standards expected of a responsible South African employer.
Notably, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.
Day in the Life
Practically speaking, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Virginia.
Equally, the Virginia office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
In addition, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
Core Functions
- Plan and execute integrated marketing campaigns across digital and traditional channels
- Conduct market research and competitor analysis to inform positioning
- Create on-brand content for web, social, email and in-store
- Coordinate events, sponsorships and community activations
- Test, learn and iterate on creative, channels and audience targeting
Essential Criteria
- 2-4 years’ experience in a marketing or communications role
- Bachelor’s degree or diploma in Marketing, Communications or related field
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
- Ability to work cross-functionally with sales, design and product teams
- Proven experience managing paid media campaigns
- Solid understanding of SEO and content marketing principles
Each application is reviewed carefully, and strong matches against the criteria above will move forward in the process.