Work-Force
Listing live now. Role: Digital Marketing Specialist. Location: Bethlehem, Free State. The team is hiring and seeks a candidate who can step in and deliver from week one.
The Role
The Digital Marketing Specialist position is part of an ongoing recruitment drive across Free State. The brief has been shaped carefully, with a focus on delivery in Bethlehem and across the marketing jobs space.
Beyond that, the role suits a candidate who values consistency and clear communication. The Bethlehem operation runs on accurate work, steady relationships and a genuine respect for the people in the team.
Internal documentation, process notes and shared playbooks make it easier for the Digital Marketing Specialist to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.
Quality is everyone’s job. Whether the Digital Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.
Diversity and Inclusion
Inclusion is a core part of how the team operates. This is an equal-opportunity employer, and candidates from all communities — including women, youth and persons living with disabilities — are encouraged to apply for this role in Bethlehem.
Practical steps back the words. Structured EE reporting, transformation initiatives and learnership programmes give real opportunities to candidates from across Free State.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Bethlehem.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
A Typical Day
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
Notably, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Bethlehem.
Beyond that, the Bethlehem office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
What We Offer
Crucially, the company invests in the people who join it. From structured onboarding to ongoing skills development, you will find clear paths to grow your career in marketing jobs from your base in Bethlehem. Many colleagues across Free State have moved into senior roles after starting in positions just like this one.
Beyond that, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Bethlehem keep progressing.
Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Bethlehem teams.
Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.
The Environment
On top of that, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Equally, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Bethlehem site adheres to the standards expected of a responsible South African employer.
Core Functions
- Manage brand assets, tone of voice and corporate identity guidelines
- Coordinate events, sponsorships and community activations
- Monitor brand reputation and respond to customer comments online
- Support sales teams with collateral, presentations and trade activations
- Optimise organic search performance through on-page and technical SEO
- Maintain the editorial and content calendar across owned channels
- Brief and manage external creative, media and PR agencies
Who We’re Looking For
- Solid understanding of SEO and content marketing principles
- Ability to work cross-functionally with sales, design and product teams
- Proven experience managing paid media campaigns
- Bachelor’s degree or diploma in Marketing, Communications or related field
- 2-4 years’ experience in a marketing or communications role
If most of these boxes are ticked, you are encouraged to put your name forward.