Work-Force
Main Purpose of Job: OUTsurance’s Marketing department seeks a skilled and experienced Traditional Media Planner to manage and optimize the OOH, Print, and TV Media portfolio. The successful candidate will be self-motivated, passionate about marketing, and capable of handling data analysis, strategic planning, and reporting in a fast-paced environment.
Key Responsibilities:
- Media Management:
- Manage OOH, Print, and TV Media portfolios for product-specific campaigns.
- Handle TV bookings using the Telmar bookings system.
- Evaluate ATL media and sponsorship proposals.
- Data Analysis and Reporting:
- Conduct daily in-depth analysis of marketing performance data.
- Provide input and recommendations on marketing expenses and media strategies based on reports.
- Generate daily, weekly, and monthly reports in MS Excel and MS Word.
- Use Nielsen data to build Share of Voice graphs and competitor media spend reports.
- Perform ad-hoc analysis of media spend and performance as required.
- Budget and Performance Management:
- Manage and take responsibility for the allocated advertising budget.
- Track media performance daily and recommend optimization strategies.
- Check and sign ATL invoices.
- Creative and Strategic Support:
- Write short, creative briefs for TV, Outdoor, and Print media.
- Create Flighting codes for production when necessary.
- Recommend new advertising mediums to enhance lead generation.
- Competitor Analysis:
- Compile reports on competitor behavior and media spend.
Qualifications:
- Education:
- Matric.
- Completed Marketing diploma or bachelor’s degree in Marketing.
- Statistics and/or mathematics as a subject at tertiary level is beneficial.
- Advanced Excel course is beneficial.
- Experience:
- At least 3 years’ experience in media planning.
- Experience with Telmar and/or Nielsen is advantageous.
Skills and Competencies:
- Solid understanding of the media industry and direct response advertising.
- Strong numerical and analytical skills with advanced proficiency in Microsoft Excel (e.g., large data sets, intricate formulas, pivot tables).
- Excellent communication skills for articulating recommendations and concerns.
- Ability to compile competitor behavior and media spend reports.
- Experience with media bookings and scheduling, with knowledge of Telmar and/or Nielsen being a distinct advantage.
- Ability to work under pressure and meet tight deadlines.
- Strong organizational and administrative skills.
- Proven ability to build and maintain strong media industry relationships.
- Enthusiastic, proactive, and results-driven, with a passion for marketing and effective media placement strategies.
Additional Information:
- Passion for marketing and strong media relationships are essential.
- Alignment with OUTsurance values: Awesome Service, Passionate, Honest, Human, Dynamic, and Recognition.