SEO Specialist

A SEO Specialist is needed in De Aar. The role focuses on consistent delivery, accurate work and clear communication across the Northern Cape operation.

The Role

This SEO Specialist role sits within the marketing jobs function in De Aar. It offers a defined scope, clear measures of success, and the support of an experienced team across Northern Cape.

The successful applicant is given the room to plan, deliver and review their work without unnecessary noise. The organisation has built its De Aar team on trust, and the SEO Specialist role will feel that from week one.

In addition, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in De Aar also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in De Aar.

Meet the Team

Beyond that, the team you will be working with is fast-paced and energetic. Things move quickly across the De Aar office, and the people who thrive here are the ones who plan ahead, communicate openly and pick up the slack when Northern Cape operations get busy.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Beyond that, the team mix in De Aar reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Where You’ll Work

Equally, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the De Aar site adheres to the standards expected of a responsible South African employer.

Beyond that, a respectful, professional environment is the standard in Northern Cape. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Importantly, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

Day in the Life

You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Crucially, the De Aar office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

In addition, the rhythm rewards people who plan ahead but also pivot quickly when Northern Cape operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in De Aar.

Growing With Us

In addition, this role can grow with you. Strong performers in the marketing jobs team in De Aar have moved into senior, supervisory and specialist positions, and that journey is supported through coaching, training and exposure to bigger projects.

Internal mobility is encouraged. People who start in De Aar have moved into roles in other branches, specialist functions and project teams across Northern Cape.

Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.

Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every De Aar team member.

Key Outputs

• Plan and execute integrated marketing campaigns across digital and traditional channels
• Test, learn and iterate on creative, channels and audience targeting
• Track campaign performance against KPIs and produce monthly reports
• Create on-brand content for web, social, email and in-store
• Conduct market research and competitor analysis to inform positioning

Minimum Requirements

• Bachelor’s degree or diploma in Marketing, Communications or related field
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.)
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• 2-4 years’ experience in a marketing or communications role
• Strong copywriting skills with a portfolio of published work
• Awareness of POPIA and consumer protection requirements

Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.