Digital Online Specialist

at Sanlam
Location Bellville, South Africa
Date Posted Sep 10, 2019
Category Sales & Marketing Jobs
Job Type Full-time

Description

Sanlam was established as a life insurance company in South Africa but has since transformed into a diversified financial services group that operates across the African continent, India, Malaysia and selected developed markets, with listings on the Johannesburg, A2X and Namibian stock exchanges. In 2018 the Group celebrated its centenary as well as 20 years since demutualisation and listing in South Africa and Namibia. Sanlam is one of the 50 largest internationally active insurance groups in the world with a presence in 44 countries and has the biggest non-banking financial services footprint on the African continent.

The five business clusters (Personal Finance, Investments, Emerging Markets, Corporate, and Short-term insurance) house the Group’s business operations. The Group Office serves as the ‘glue’ that keeps the Group together by providing strategic direction and support to the five clusters to assist them in meeting their business objectives. The Group Office is responsible for the Group’s centralised functions, which include: Finance, Actuarial and Risk Management, Information Technology, Human Resources, Market Development and Brand Services.

What will you do?

Support Brand to achieve its digital goals, understanding the online channel and how to use that channel to reach to the target audience. Support Online campaigns including creative briefing, implementation and analysis. Keep up to date with new opportunities and new thinking, to ensure that the company stays ahead of the game, both locally and on a global perspective. Drive partnership with other business units to ensure alignment of digital and social media marketing. Work with the brand and agency teams to ensure that digital-specific priorities and objectives are factored into campaigns. Assist with upskilling business partners in the basics of digital marketing. Ensure approval processes from a brand perspective and online category management are adhered to. Oversee Always On social media activity in support of the Digital Marketing and Social Media Manager. Assist with management and alignment of community managers in business and agency. Monthly and Ad hoc reporting of digital performance across all channels. Assist with the management and maintenance of the Marketing Content Management System.
The Group Marketing department is a central function that runs its own marketing campaigns but also oversees and ensures alignment of all marketing activities across the group.  Group Marketing provides digital marketing guidance and support to various businesses throughout the group, enabling smaller businesses with limited digital experience to run campaigns.

What will make you successful in this role?

Excellent monthly marketing reporting

Digital & Social media content coordination

Manage close working relationships with relevant internal stakeholders

Support relevant agencies

Develop campaign briefs

Assist with management of Marketing Content Management System

Take a proactive approach to make things happen, working with Brand, the Group, agencies, etc.

Qualifications

  • Degree/diploma in Marketing OR
  • Post graduate diploma in Digital Marketing

Experience

2 - 4 years marketing experience with a focus on digital marketing

Knowledge & Skills

  • Paid Search Marketing
  • Email Marketing
  • Social Media Marketing
  • Online advertising
  • Project management
  • Writing and communication

Personal Attributes

Communicates effectively - Stage 2

Decision quality - Stage 2

Business insight - Stage 2

Plans and aligns - Stage 2

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its business clusters – Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investments, Sanlam Corporate, Santam, Miway, as well as the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Cultivates innovation - Stage 2

Customer focus - Stage 2

Drives results - Stage 2

Collaborates - Stage 2

Being resilient - Stage 2

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

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