Digital Media Manager

at Work-Force
Location Cape Town, South Africa
Date Posted Nov 5, 2020
Category Sales & Marketing Jobs
Job Type Full-time

Description

Duties

Key performance areas:

    Plan, implement and track innovative digital (initiatives) programs and campaigns across various channels, together with the brand teams and media agencies - from start to finish, adhering to specified deliverables, by integrating efforts from different business units to enable the attracting of new consumers and increasing loyalty among existing customers.
    Drive digital media planning and execution with media agencies.
    Manage and track performance data
    Partner with brand teams on digital opportunities and campaigns that meet marketing goals and KPIs
    Explore new channels as well as look into new ways of reaching our target audience.
    Maintain digital media and analytics tracking to ensure effective measurements
    Report on digital media performance to internal stakeholders
    Ensure campaigns is on-time and on-budget
    Work with digital design studio to drive scalable creative solutions
    Testing new advertising platforms
    Internal stakeholder management
    Supplier management

The successful candidate must have:

    Matric with a Degree in Marketing, Digital Media, IT or relevant field
    5 Years Digital Marketing experience
    5 Digital Media Experience
    Experience in Mobile advertising
    2 - 3 Years Digital Analytics Experience
    2 -3 Years Managing Digital Marketing Programmes And Campaigns
    2 - 3 Years Social Media advertising platforms
    Knowledge of Google Marketing Platform and Social Media advertising platforms
    Knowledge of Web & App Analytics and Mobile Media tracking

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