Copywriter

Step into a Copywriter role in Odendaalsrus and make your mark across Free State. The team is hiring now and wants to hear from sharp, committed candidates.

About the Opportunity

The Copywriter position is part of an ongoing recruitment drive across Free State. The brief has been shaped carefully, with a focus on delivery in Odendaalsrus and across the marketing jobs space.

Day-to-day, the role balances focused delivery with the kind of collaboration that keeps things moving. The successful candidate is trusted to make sensible decisions inside the agreed scope, with line-management support whenever a sounding board is useful.

Internal documentation, process notes and shared playbooks make it easier for the Copywriter to step into the marketing jobs workflow quickly. Institutional knowledge is well-organised, so people are not reinventing the wheel from one week to the next.

Importantly, the role has been written to be sustainable, not just busy. Strong output is expected, and managers in Odendaalsrus also pay attention to recovery, learning and the kind of breathing room that keeps people doing good work over time.

What We Offer

You will join a team that values respectful collaboration, honest feedback and shared wins. The Odendaalsrus colleagues take pride in supporting one another and in doing the marketing jobs side of the business properly, day in and day out.

Benefits are clear and consistent. Beyond the package on offer, the role includes the supports you would expect from an established South African employer in Free State.

Recognition matters here. Strong performers are noticed quickly, and many promotions across the business have started in the Odendaalsrus teams.

Crucially, the company reinvests in its people: paid training, internal moves and the chance to take on bigger projects are all part of how careers in Odendaalsrus keep progressing.

A Typical Day

In addition, you usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.

Practically speaking, the Odendaalsrus office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.

Crucially, the rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.

No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Odendaalsrus.

About Odendaalsrus

Working in Odendaalsrus means a place near the Bethlehem agricultural belt, with a steady flow of activity and a strong local economy. The team has built solid relationships across the Free State region, and the Odendaalsrus office benefits from those long-standing connections.

Accessibility is taken seriously: where the role allows, the team works toward a balance of in-office presence and flexibility for candidates based in and around Odendaalsrus.

Many candidates already living within reach of Odendaalsrus cite the location as one of the role’s quiet wins, with shorter commutes and a real sense of being plugged into the local Free State economy.

If you are relocating, the team can share practical pointers on neighbourhoods, transport and the typical pace of life in Odendaalsrus, Free State.

Where You’ll Work

In addition, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.

Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Odendaalsrus site adheres to the standards expected of a responsible South African employer.

A respectful, professional environment is the standard in Free State. Bullying, harassment and unfair conduct have no place here, and managers are trained to act decisively when concerns are raised.

Notably, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.

About the Team

Importantly, you will join a tight-knit, collaborative team that knows the marketing jobs side of the business inside out. The Odendaalsrus group is a healthy mix of experienced operators and newer joiners, all of whom share a strong commitment to delivery and to one another.

Line management is hands-on without being heavy. Expect regular one-to-ones, honest feedback and the support needed to do good work consistently.

Collaboration is the default working mode. Whether picking up a quick query or working through a complex project, you will find colleagues willing to lean in and help.

Practically speaking, the team mix in Odendaalsrus reflects a balance of experienced operators and emerging talent, with deliberate space for diverse voices and backgrounds.

Key Responsibilities

• Optimise organic search performance through on-page and technical SEO
• Track campaign performance against KPIs and produce monthly reports
• Maintain the editorial and content calendar across owned channels
• Conduct market research and competitor analysis to inform positioning
• Support sales teams with collateral, presentations and trade activations
• Plan and execute integrated marketing campaigns across digital and traditional channels
• Manage paid media budgets across Google, Meta and LinkedIn
• Monitor brand reputation and respond to customer comments online

What You’ll Need

• Comfortable creating short-form video and social media content
• Strong project management and organisational skills
• Hands-on experience with Google Analytics, Search Console and Tag Manager
• Excellent written and verbal communication in English
• Bachelor’s degree or diploma in Marketing, Communications or related field
• Proven experience managing paid media campaigns

Candidates who meet most of these criteria are welcome to be considered for the role.