Work-Force
This is a current vacancy. We believe great workplaces are built on great people. We are looking for a Email Marketing Specialist in Parys, and we encourage applicants from across Free State to consider this opportunity.
What This Role Involves
On top of that, this Email Marketing Specialist role has been briefed against a clear set of outcomes for Parys. The successful candidate will work alongside an established team and will be expected to contribute meaningfully to the marketing jobs pipeline across Free State.
Expect a structured first ninety days, with onboarding milestones, regular check-ins, and an early focus on getting comfortable with the systems and processes that underpin the Parys team.
Quality is everyone’s job. Whether the Email Marketing Specialist is processing a transaction, supporting a colleague or handling a customer query, the standard expected in Free State is consistently high and consistently fair.
Reasonable working hours and respectful planning are part of how the role runs. The team values strong delivery, and load is balanced fairly across the marketing jobs group in Parys.
A Typical Day
You usually start by scanning campaign dashboards over coffee, checking performance against targets and flagging anything that needs attention. Mornings are often given to creative work — briefing designers, refining copy, planning the next content drop — while afternoons mix stakeholder meetings, agency calls and a steady stream of approvals. In between, you’re watching what competitors are doing, listening to what customers are saying online, and shaping the next set of experiments to push the brand forward.
The rhythm rewards people who plan ahead but also pivot quickly when Free State operations throw up the unexpected.
Equally, the Parys office buzzes through peak hours and settles into focused, productive lulls in between, giving you time to plan and reset before the next stretch of work.
No two days look exactly the same — and that variety is part of what keeps the role engaging for the right candidate in Parys.
The Environment
Importantly, the environment is creative, deadline-driven and data-aware. Cross-functional work with sales, product and design is the norm, and ideas are tested with real audiences quickly.
Notably, the role is intended to operate under the hiring organisation’s workplace conduct, health and safety policies in Free State.
Crucially, the working environment is set up to give the team the focus needed for deeper work, while keeping collaboration and quick problem-solving close at hand.
Health, safety and well-being are taken seriously. Current policies and procedures are maintained, and the Parys site adheres to the standards expected of a responsible South African employer.
Equal Opportunity
In addition, the organisation supports a respectful workplace. Applications are welcome from suitably qualified candidates across Free State, and recruitment is intended to be fair and transparent.
Inclusive hiring extends through onboarding and into how teams operate every day. Respectful, fair conduct is expected from every team member in Parys.
In addition, the hiring organisation’s applicable employment-equity and inclusion practices will be explained in the final vacancy details for Free State.
B-BBEE compliance is more than a scorecard here. It informs how the business invests in skills development, supplier diversity and community engagement across the country.
Growing With Us
Career progression for this marketing jobs role in Parys depends on the hiring organisation’s policies, role requirements and business needs in Free State.
Growth conversations happen at a regular cadence — not just at year-end — so the path forward stays current and realistic for every Parys team member.
Internal mobility is encouraged. People who start in Parys have moved into roles in other branches, specialist functions and project teams across Free State.
Training is a mix of formal courses, structured on-the-job learning and exposure to broader projects, all geared at building practical skills.
What You’ll Be Doing
- Maintain the editorial and content calendar across owned channels
- Conduct market research and competitor analysis to inform positioning
- Ensure all marketing complies with POPIA and consumer protection codes
- Manage brand assets, tone of voice and corporate identity guidelines
- Create on-brand content for web, social, email and in-store
- Optimise organic search performance through on-page and technical SEO
- Brief and manage external creative, media and PR agencies
Essential Criteria
- Excellent written and verbal communication skills appropriate to the role
- Comfortable creating short-form video and social media content
- 2-4 years’ experience in a marketing or communications role
- Working knowledge of CMS platforms (WordPress preferred)
- Hands-on experience with Google Analytics, Search Console and Tag Manager
Potential is considered alongside experience, so candidates who tick most of these boxes should still be considered.